A Brief Guide To SEM

In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.

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What Makes A Good Call Center Or Virtual Receptionist?

A virtual receptionist service can help a small law firm run more efficiently and take over a significant share of the work. What’s more, it can improve your brand image and grow your business exponentially. Many large firms have high-quality virtual receptionists to more efficiently use their resources and outperform their competitors. For many small firm lawyers as well, the benefits of a call center greatly outweigh the initial investment that’s necessary to set it up. However, not any virtual receptionist company is the same as the others. In fact, you need to be careful when you’re choosing your call center agent. If you pick a company that does not have experience in providing in the legal niche, you may end up paying them and getting next to nothing in return. What’s more, a bad virtual receptionist can even damage your law firm if they are inattentive and not empathetic to…

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An Advanced Guide To Free SEO, Part 2

In part 1 of our advanced guide to free SEO, we explained how you can optimize your law firm’s website using free on-page techniques. Now, we will focus on off-page optimization methods that will drive traffic to your website. Continue reading to find out how you can improve your website metrics without spending any money. Start building backlinks When you finish the keyword research and create some engaging content targeting specific keywords, according to the guidelines provided in part 1 of our advanced guide to free SEO, you need to start promoting your legal practice on the Internet. One of the best ways to increase your Google ranking is through the practice of backlinking. Backlinking is when another website links to your website.  An easy way to do that is by guest posting and creating content for other websites. While you might be thinking…

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An Advanced Guide To Free SEO, Part 1

Last week, we brought you a beginner’s guide to digital marketing for lawyers. Now, we will go a step further and delve into more nuanced SEO strategies and techniques that can help grow your law firm. Our article will explain how you can use the basic SEO principles to your advantage and outrank your competitors. Bear in mind that the following techniques are free if you do it yourself, and still not too expensive if you outsource. This is part 1 of our advanced guide to free SEO and it will cover the on-page techniques that you can implement to optimize your site. Continue reading to find out how you can organically improve your ranking in the search engines and drive more traffic to your law firm’s website.

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A Beginner’s Guide To Digital Marketing

As law firms became aware of the importance of SEO, digital marketing experts started sharing their tips and tricks to optimizing their legal practices.  Some of these tips and tricks have turned small firms into local powerhouses, while others have not. Sadly, the promise of instant success is an attractive one. Inevitably, this led to a real explosion of SEO guides, tips and tricks that guarantee  immediate results for the small firm lawyer. However, we’re here to talk some sense into you.  As the old adage goes: If it sounds too good to be true, it probably is. That is not to say that search engine optimization can’t deliver remarkable results for attorneys. There is no doubt that a properly designed and executed digital marketing strategy can double or triple your business revenue. But these successes will not happen overnight. SEO is a Process The first…

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