5 Reasons Your Law Firm Website Is Not Ranking Well

You’ve created your law firm website and you’ve perform some basic search engine optimization with Yoast or similar tools. However, your legal website is still not ranking well. If this sounds like you, you’ve come to the right place. In this article, we will explain the five most common reasons law firm websites do not rank well in search engines, and provide you with potential solutions. In case you need help with on-page SEO, we advise that you check out our detailed guide on free SEO, before you continue reading this article. Now, let’s break down the five reasons behind your website’s low rankings. Reason 1: Your legal content is not good enough By far the most common reason law firm websites do not rank well lies in the quality of their content. In fact, this is true for all types of websites. According…

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SEO Terminology: Linking Terms Explained

Search engine optimization is not particularly hard, but it can be a daunting task for beginners. That is because SEO is full of technical terms and phrases, similar to any other profession. If you have been reading up on how to do SEO on your own, you may have come across a number of these terms, such as backlinks, deep linking and linkbaits. Unfortunately, most SEO experts don’t take the time to properly explain and define all the terms. Their main audience are other SEO professionals, and most of these terms are common knowledge for them. They’re everyday words and phrases for marketing experts. However, lawyers and other non-marketing professionals rarely use SEO terms. So, if you’ve ever been baffled by a term while reading on search engine optimization strategies, you’re not alone. In fact, almost everyone who has ever done any SEO has…

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Social Media for Lawyers: 5 Untapped Sources for Law Firms

With the latest controversies surrounding Facebook and data privacy, you may be thinking that the social media boom is slowly coming to an end. However, while the number of users has declined gradually over the years, social media platforms still represent one of the best sources of traffic for any website. Naturally, that includes law firms and legal companies. In this blog post, we will outline how you can use the power of social media to expand your outreach and receive more traffic. There is no need to write about Facebook or Instagram here, so we will focus on other, more underused social platforms where you can promote your law firm. Keep reading to find out where you can get more traffic to your website.

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LSI Keywords: Outrank Your Competition Through Topical Relevance

You have performed the latest on-page SEO practices, technically optimized your pages, and created a variety of authority links to your website. However, you’re still struggling to outrank your local competitors and law firms. Does this sound like you? If yes, you’re not alone. This is actually a widespread occurrence and it is not specific to your website or even the legal niche. Luckily, it’s fairly easy to fix it. The problem appears because your pages simply do not appear relevant or authoritative to Google’s search algorithms. Let us introduce you to a couple of new concepts that will help you rank up:

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Guest Posting For Small Businesses and Law Firms

Guest posting is arguably the best way to grow your online legal business. And it’s not as easy as writing up an article and spam mailing it to hundreds of niche-related websites. That strategy, while common, never yields meaningful results. Like any other marketing method, guest posting requires careful planning and research. As unusual as it may seem, guest posting requires very little writing effort. Of course, you will need to write up an article that will be posted on your target website, but that is typically the easiest part of the job. The hardest part of guest posting is what comes before it – tons and tons of research. Research all guest posting opportunities To find the best guest posting opportunities, you will need to utilize the power of Google and be creative. You can begin your research by typing in “guest post…

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Buying Backlinks for SEO: Is It Good or Bad?

If you have ever read about SEO and legal marketing, you should already be acquainted with the term of backlinking. Moreover, you should understand why backlinks are an essential part of SEO for all websites, including law firms. However, everyone who has tried building backlinks knows how hard this is and how much time and effort it requires. After all, the fact that many SEO agencies and experts offer backlink-building services is not a coincidence. So, if you’re wondering whether to purchase backlinks to rank your law firm’s website, this is the blog post for you. Here, we will explain all the pros and cons of buying backlinks. Keep reading to find out whether you should invest in backlinks as soon as possible.

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How To Build Backlinks For Your Law Firm

If you’ve already checked out our recent pieces and performed on-page and technical search engine optimization, it’s time for you to start working on your law firm’s off-page SEO. Now, to help you with off-page SEO, we have created this simple 3-step guide on how to build backlinks for your law firm. Of course, off-page optimization is a complex and difficult matter, and no single article will ever be able to fully cover the subject. With that in mind, we’ve decided to focus on actionable advice that marketers and attorneys can do on their own, without any help from SEO professionals. This means that you can follow our guide and do everything on your own; no need to spend hundreds and thousands of dollars on marketing experts. Let’s cut to the chase and start our guide on building backlinks:

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