Website News: New Redesign

Dear Readers of SFLM, As you’ll notice, the Small Firm Legal Marketing has a new, sleeker design.  The initial site I designed by myself in WordPress, but as I needed to tweak certain design features, I realized that I needed to either 1) redesign the site with a new WordPress template, which also does not guarantee that I’ll get to keep the design features I already had or 2) get help from a professional to tweak the site exactly in the ways I need.  I went with the latter. Since I didn’t need a full SEO/Digital Marketing company like the ones I’ve reviewed on this site, I found a web designer to handle only the site redesign.  This lead designer also happens to be a friend who I grew up with. I was very happy with his services, so if you’re looking for just Web Design…

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BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

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Answer1 Review: Virtual Receptionist and Answering Service for Lawyers

Answer1 is a major player in the virtual receptionist/answering service market for lawyers.  Along with Ruby Receptionists, they are one of the top tier businesses in their industry.  Started in the 1980s as a traditional answering service for local businesses, Answer1 was one of the first virtual receptionist companies to adopt Voice Over IP (VoIP) and centralize their operations to serve the entire United States.  Today they are one of the giants of the industry, and you may have seen their advertisements across multiple mediums in legal marketing (podcasts, magazines, etc.). This review will take a closer look at Answer1’s services and how they compare to the other giant in the legal answering answering service space, Ruby Receptionists.  Let’s dive in:

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PPC: What are Negative Keywords in AdWords?

Paying for advertising your law firm with Google can be profitable.  In fact, even an attorney with little to no marketing background may bring in new clients by using Google’s AdWords.  However, there is a way to maximize your return when you decide to use Pay Per Click (PPC) marketing.  This blog post will cover one of the main ways to improve your law firm’s PPC campaigns: using negative keywords. What are Negative Keywords in Adwords? Negative Keywords allow you to exclude certain search terms from showing your ad.  This way the clients who are actually looking for your legal services will see your ad, and you won’t waste your ad money on people who aren’t looking for a lawyer.

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Legal Marketing: The BluShark Method vs. The Ben Glass Method

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help. Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter. BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently. While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the…

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BluShark Digital Review: A Look at One of the Top Legal SEO Companies

Unlike a legal software product that you can demo before buying, SEO companies for law firms run on real results (i.e. more leads, more clients).  Each SEO company will have a beautiful website claiming to be the best in the industry, and they will show you how they were rated #1 by some random website.  Choosing the right company can be a stressful decision, since each SEO company promises the same great results. With BluShark Digital, I have seen first-hand the SEO services they provide, as they actually do the SEO/digital marketing work for my firm.  As I mention in my SEO Guide for Lawyers, personal recommendations mean a lot in choosing the SEO company that’s right for your firm.  BluShark Digital comes highly recommended by some of the major names in the Legal Marketing world (namely, those that I hear on the Maximum Lawyer podcast, which…

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Website News: I’ve Moved Law Firms

  Dear Loyal Fans of Small Firm Legal Marketing, I’m happy to announce that I’ve recently moved from a small personal injury firm to a mid-sized firm, Price Benowitz.  I’m still working in Personal Injury, Slip and Fall, and Medical Malpractice in Washington DC, Virginia, and Maryland, but the firm itself works in other practice areas (most notably, criminal defense). Legal Marketing The transfer is a welcomed one, especially from the legal marketing perspective.  Price Benowitz has one of the best marketing programs of any law firm in the country.  Their digital marketing expertise are regularly featured on Legal Talk Network and Maximum Lawyer Podcast.   In fact, I first discovered them from my research for Small Firm Legal Marketing.  When they had a opening in Personal Injury, I couldn’t miss the opportunity. Price Benowitz’s marketing team has even spun off as its own company, BluShark Digital, which provides marketing services to other law…

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