5 Reasons Your Law Firm Website Is Not Ranking Well

You’ve created your law firm website and you’ve perform some basic search engine optimization with Yoast or similar tools. However, your legal website is still not ranking well. If this sounds like you, you’ve come to the right place. In this article, we will explain the five most common reasons law firm websites do not rank well in search engines, and provide you with potential solutions. In case you need help with on-page SEO, we advise that you check out our detailed guide on free SEO, before you continue reading this article. Now, let’s break down the five reasons behind your website’s low rankings. Reason 1: Your legal content is not good enough By far the most common reason law firm websites do not rank well lies in the quality of their content. In fact, this is true for all types of websites. According…

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3 Simple Ways To Improve Your Law Firm Visibility

In our previous blog posts, we explained how you can use search engine optimization and paid search advertising to get more people to visit your website. Here, we will present you with 3 simple, actionable techniques that you can use to improve your law firm’s visibility on the Internet. Attorneys often think that they don’t need to invest any time or money in digital marketing. After all, their legal expertise is almost unmatched and positive results in the courtrooms are the best type of marketing, right? Wrong. While it’s true that lawyers can attain many clients through the quality of their services alone, a lawyer or a law firm that is looking to grow its business needs to adapt itself to the latest industry trends.  The “do good work and the clients will come” adage is less true today than it was thirty years ago.…

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An Advanced Guide To Free SEO, Part 2

In part 1 of our advanced guide to free SEO, we explained how you can optimize your law firm’s website using free on-page techniques. Now, we will focus on off-page optimization methods that will drive traffic to your website. Continue reading to find out how you can improve your website metrics without spending any money. Start building backlinks When you finish the keyword research and create some engaging content targeting specific keywords, according to the guidelines provided in part 1 of our advanced guide to free SEO, you need to start promoting your legal practice on the Internet. One of the best ways to increase your Google ranking is through the practice of backlinking. Backlinking is when another website links to your website.  An easy way to do that is by guest posting and creating content for other websites. While you might be thinking…

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Law Firm Website Development: How to Add Content

If you’ve read our guide on SEO for Lawyers, you know that content is king.  It’s what makes your website look authoritative, and it’s how you’ll get to the top of Google’s searches.  If you hire an SEO company specializing in law firm website development, they will likely focus on producing consistent content. After your firm’s website is up and running, what can you do to add content?  You might have some great ideas for posts or updates, and you may not want to go through your SEO for everything.  In this post, we are going to guide you through the process so you can add to your law firm’s website development whenever you feel like it. Don’t worry about accidentally ruining your website by clicking on the wrong thing.  It’s pretty difficult to do this, and almost all mistakes with your website are…

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SEO Services for Lawyers: 5 Tips to Choose a Good Company

Hundreds of companies offer SEO services for lawyers and law firms.  And as you’d expect, they range in price and quality, and many companies look identical from the outside.  Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company.  This post will highlight the most important qualities in an SEO services company for a law firm’s website. 1. Content and Link Building Plan When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website.  As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building. If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your…

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Law Firm Marketing Tips: Own Your Firm’s Website

  A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising.  Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes.  They throw money at the problem, without knowing how well it’s working.  In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you.

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How to be a Good Lawyer: Use Technology

  While the law changes very slowly, practicing law changes quite rapidly.  Lawyers used to be able to hang a shingle and the clients would flood in.  In 2017, there is a surplus of lawyers, and everyone is trying to make what they consider to be the “proper lawyer’s salary”.  The market is hyper-competitive, especially for small firms.  Good lawyers and good law firms are quickly separated from the mediocre ones. Most practicing attorneys have an idea of how to be a good lawyer.  It means having a great understanding of the law, ardently defending your client’s position, and winning the most for your client.  This is how many lawyers understand what good lawyering is, but if you’re managing your own practice, there’s a lot more that goes into it.

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