Hundreds of companies offer SEO services for lawyers and law firms. And as you’d expect, they range in price and quality, and many companies look identical from the outside. Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company. This post will highlight the most important qualities in an SEO services company for a law firm’s website. 1. Content and Link Building Plan When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website. As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building. If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your…
A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising. Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes. They throw money at the problem, without knowing how well it’s working. In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you.
While the law changes very slowly, practicing law changes quite rapidly. Lawyers used to be able to hang a shingle and the clients would flood in. In 2017, there is a surplus of lawyers, and everyone is trying to make what they consider to be the “proper lawyer’s salary”. The market is hyper-competitive, especially for small firms. Good lawyers and good law firms are quickly separated from the mediocre ones. Most practicing attorneys have an idea of how to be a good lawyer. It means having a great understanding of the law, ardently defending your client’s position, and winning the most for your client. This is how many lawyers understand what good lawyering is, but if you’re managing your own practice, there’s a lot more that goes into it.
As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal. Some visitors might see your homepage and immediately leave because it looks like it was made in 2004. Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it. I know this fact personally because my firm’s website used to look outdated, and people would tell me. I didn’t listen to them then, but I should have. How do you know if your firm’s website design is attracting clients? The best way to tell is by looking at your site’s Conversion Rate.
As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business. Planning your marketing budget is equally as important. The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing. While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets.
Before we get into the nuances of legal marketing on the internet, we should cover the tried-and-true basics for developing your legal practice. You can do some or all of the following, but you can be sure that the most profitable small firm lawyers are doing the same.