Hundreds of companies offer SEO services for lawyers and law firms. And as you’d expect, they range in price and quality, and many companies look identical from the outside. Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company. This post will highlight the most important qualities in an SEO services company for a law firm’s website.
1. Content and Link Building Plan
When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website. As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.
If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm. In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)
Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense. To do that, we need to define what keywords are, and why lawyer keywords are especially important.
Keywords are the words that you type into a google search bar. Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword.
Some keywords like “how to lose weight” will have a lot of searches and a lot of competition. “How to Tame a Wild Kangaroo” will have less.
And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible. The more revenue a click can produce, and the more competition there is among similar companies, the more expensive those ads will be.
Take Attorneys, For Example
If an attorney makes a “sale” from his advertisement, that can mean thousands in revenue. And with the hyper-competitive small firm legal market in many cities, a few clicks can mean the difference between a good year and a GREAT year. Let’s look at the most expensive single-word keywords to advertise for, courtesy of the site wordstream: (more…)
Legal marketing is not what it was 50 years ago, or even 5 years ago.
The explosion of internet marketing, clickbait-style content, and SEO proficiency has changed the game completely. According to Blackfin’s 2017 report, here’s what lawyers, both big and small, are doing this year: (more…)