In our previous blog posts, we explained what search engine marketing is and why it’s important to incorporate both SEO and SEM into your legal firm business. Now that you understand what SEM is, it’s time for you to create your first Adwords campaign. Continue reading to find out how you can do that. Here, we will explain the basic steps that you need to take to set up a search advertising campaign. This article is a collection of actionable steps and pieces of advice that you can use when you decide to start advertising your firm on Google. Without further ado, here’s exactly what you need to do to set up an Adwords camapaign.
In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.
As law firms became aware of the importance of SEO, digital marketing experts started sharing their tips and tricks to optimizing their legal practices. Some of these tips and tricks have turned small firms into local powerhouses, while others have not. Sadly, the promise of instant success is an attractive one. Inevitably, this led to a real explosion of SEO guides, tips and tricks that guarantee immediate results for the small firm lawyer. However, we’re here to talk some sense into you. As the old adage goes: If it sounds too good to be true, it probably is. That is not to say that search engine optimization can’t deliver remarkable results for attorneys. There is no doubt that a properly designed and executed digital marketing strategy can double or triple your business revenue. But these successes will not happen overnight. SEO is a Process The first…
A recent trend in business marketing is the social media charity campaign. Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there. But while many law firms do it, only a few of them do it right. Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one. Let’s get started:
Facebook, by most measures, is the best bang for your buck when it comes to marketing products. This is because you can target a very specific audience who will see your ad. If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet. However, marketing legal services is different. You’re not selling a thing, you’re selling a service that people only need sometimes. One’s interests on Facebook usually don’t include “looking for my next lawyer.” So how can lawyers take advantage of such a great platform as Facebook Ads?