Social Media Charity Campaigns For Lawyers

Social Media Charity Campaigns for Lawyers

A recent trend in business marketing is the social media charity campaign.  Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there.

But while many law firms do it, only a few of them do it right.  Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one.  Let’s get started: (more…)

Does Facebook Advertising Work for Lawyers? See For Yourself for $5.00

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Facebook, by most measures, is the best bang for your buck when it comes to marketing products.

This is because you can target a very specific audience who will see your ad.  If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet.

However, marketing legal services is different.  You’re not selling a thing, you’re selling a service that people only need sometimes.

One’s interests on Facebook usually don’t include “looking for my next lawyer.”  So how can lawyers take advantage of such a great platform as Facebook Ads? (more…)