Book Review: Renegade Lawyer Marketing by Ben Glass

Ben Glass is an internet marketing entrepreneur who runs his own personal injury practice in Fairfax, VA.  I came across his work because he is a prominent online voice for legal marketing, specifically for the small firm environment.

There are many ways to approach marketing, and many lawyers and marketing companies will have their own philosophy.  Ben’s might be right for you, or it might not.  As we talk to more legal marketing entrepreneurs with their own philosophies, we’ll be able to compare and contrast different styles and methods.  But for now, let’s start with Ben Glass.

Ben’s written many books on legal marketing, and this one, Renegade Lawyer Marketing, is subtitled “How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom.”  It’s an overview of how any small firm lawyer can create an effective marketing structure that works for him or her.  Ben doesn’t only cover the logistic “how-tos” of a small firm marketing plan, he also describes the mental state you need to achieve your goals, and the common pitfalls to avoid.  It’s both a business guide and a self-help book.  Let’s take a closer look at the book’s contents:

Ben Glass TOC 1

Ben Glass TOC 2

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Social Media Charity Campaigns For Lawyers

Social Media Charity Campaigns for Lawyers

A recent trend in business marketing is the social media charity campaign.  Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there.

But while many law firms do it, only a few of them do it right.  Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one.  Let’s get started: (more…)