Ben Glass is an internet marketing entrepreneur who runs his own personal injury practice in Fairfax, VA. I came across his work because he is a prominent online voice for legal marketing, specifically for the small firm environment.
There are many ways to approach marketing, and many lawyers and marketing companies will have their own philosophy. Ben’s might be right for you, or it might not. As we talk to more legal marketing entrepreneurs with their own philosophies, we’ll be able to compare and contrast different styles and methods. But for now, let’s start with Ben Glass.
Ben’s written many books on legal marketing, and this one, Renegade Lawyer Marketing, is subtitled “How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom.” It’s an overview of how any small firm lawyer can create an effective marketing structure that works for him or her. Ben doesn’t only cover the logistic “how-tos” of a small firm marketing plan, he also describes the mental state you need to achieve your goals, and the common pitfalls to avoid. It’s both a business guide and a self-help book. Let’s take a closer look at the book’s contents: