Social Media for Lawyers: 5 Untapped Sources for Law Firms

With the latest controversies surrounding Facebook and data privacy, you may be thinking that the social media boom is slowly coming to an end. However, while the number of users has declined gradually over the years, social media platforms still represent one of the best sources of traffic for any website. Naturally, that includes law firms and legal companies. In this blog post, we will outline how you can use the power of social media to expand your outreach and receive more traffic. There is no need to write about Facebook or Instagram here, so we will focus on other, more underused social platforms where you can promote your law firm. Keep reading to find out where you can get more traffic to your website.

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Buying Backlinks for SEO: Is It Good or Bad?

If you have ever read about SEO and legal marketing, you should already be acquainted with the term of backlinking. Moreover, you should understand why backlinks are an essential part of SEO for all websites, including law firms. However, everyone who has tried building backlinks knows how hard this is and how much time and effort it requires. After all, the fact that many SEO agencies and experts offer backlink-building services is not a coincidence. So, if you’re wondering whether to purchase backlinks to rank your law firm’s website, this is the blog post for you. Here, we will explain all the pros and cons of buying backlinks. Keep reading to find out whether you should invest in backlinks as soon as possible.

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An Advanced Guide To Free SEO, Part 1

Last week, we brought you a beginner’s guide to digital marketing for lawyers. Now, we will go a step further and delve into more nuanced SEO strategies and techniques that can help grow your law firm. Our article will explain how you can use the basic SEO principles to your advantage and outrank your competitors. Bear in mind that the following techniques are free if you do it yourself, and still not too expensive if you outsource. This is part 1 of our advanced guide to free SEO and it will cover the on-page techniques that you can implement to optimize your site. Continue reading to find out how you can organically improve your ranking in the search engines and drive more traffic to your law firm’s website.

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A Beginner’s Guide To Digital Marketing

As law firms became aware of the importance of SEO, digital marketing experts started sharing their tips and tricks to optimizing their legal practices.  Some of these tips and tricks have turned small firms into local powerhouses, while others have not. Sadly, the promise of instant success is an attractive one. Inevitably, this led to a real explosion of SEO guides, tips and tricks that guarantee  immediate results for the small firm lawyer. However, we’re here to talk some sense into you.  As the old adage goes: If it sounds too good to be true, it probably is. That is not to say that search engine optimization can’t deliver remarkable results for attorneys. There is no doubt that a properly designed and executed digital marketing strategy can double or triple your business revenue. But these successes will not happen overnight. SEO is a Process The first…

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Book Review: Renegade Lawyer Marketing by Ben Glass

Ben Glass is an internet marketing entrepreneur who runs his own personal injury practice in Fairfax, VA.  I came across his work because he is a prominent online voice for legal marketing, specifically for the small firm environment. There are many ways to approach marketing, and many lawyers and marketing companies will have their own philosophy.  Ben’s might be right for you, or it might not.  As we talk to more legal marketing entrepreneurs with their own philosophies, we’ll be able to compare and contrast different styles and methods.  But for now, let’s start with Ben Glass. Ben’s written many books on legal marketing, and this one, Renegade Lawyer Marketing, is subtitled “How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom.”  It’s an overview of how any small firm lawyer can create an effective…

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Social Media Charity Campaigns For Lawyers

A recent trend in business marketing is the social media charity campaign.  Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there. But while many law firms do it, only a few of them do it right.  Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one.  Let’s get started:

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