In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.