Answer1 Review: Virtual Receptionist and Answering Service for Lawyers

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Answer1 is a major player in the virtual receptionist/answering service market for lawyers.  Along with Ruby Receptionists, they are one of the top tier businesses in their industry.  Started in the 1980s as a traditional answering service for local businesses, Answer1 was one of the first virtual receptionist companies to adopt Voice Over IP (VoIP) and centralize their operations to serve the entire United States.  Today they are one of the giants of the industry, and you may have seen their advertisements across multiple mediums in legal marketing (podcasts, magazines, etc.).

This review will take a closer look at Answer1’s services and how they compare to the other giant in the legal answering answering service space, Ruby Receptionists.  Let’s dive in: (more…)

Legal Marketing: The BluShark Method vs. The Ben Glass Method

BluShark Digital Ben Glass

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help.

Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter.

BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently.

While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the different styles and try to recommend which might be better suited for your firm. (more…)

BluShark Digital Review: A Look at One of the Top Legal SEO Companies

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Unlike a legal software product that you can demo before buying, SEO companies for law firms run on real results (i.e. more leads, more clients).  Each SEO company will have a beautiful website claiming to be the best in the industry, and they will show you how they were rated #1 by some random website.  Choosing the right company can be a stressful decision, since each SEO company promises the same great results.

With BluShark Digital, I have seen first-hand the SEO services they provide, as they actually do the SEO/digital marketing work for my firm.  As I mention in my SEO Guide for Lawyers, personal recommendations mean a lot in choosing the SEO company that’s right for your firm.  BluShark Digital comes highly recommended by some of the major names in the Legal Marketing world (namely, those that I hear on the Maximum Lawyer podcast, which I also highly recommend).  BluShark was originally the in-house marketing team for my firm (mentioned in my previous post), and was first founded by the my firm’s managing partner.  But now it’s its own entity, providing marketing/SEO services for other law firms across the country. (more…)

Ruby Receptionists Review: The Biggest Name in Call Centers

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A good receptionist can be the cornerstone of any law firm’s practice.  They are the face of your firm; they are the first impression clients get when they walk into your office.  But your receptionist can only do so much, and he/she’s often torn between helping clients physically and helping them on the phone.  Physical clients should take priority, which is why you need a backup: a virtual receptionist to catch all the calls after a few rings.

From my research, Ruby Receptionists is the most widely used virtual receptionist/call center service.  While not exclusive to attorneys, the company markets heavily toward the legal profession; they integrate with Clio and Lexicata among other attorney products.  In this review, we’ll take a look at Ruby Receptionist’s major selling points, and why they seem to be on top of the answering service/virtual receptionist market. (more…)

Captorra CRM Review: Intake for High Volume Firms

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Captorra is a legal intake and Client Relationship Management (CRM) tool that focuses on high volume Plaintiff attorneys.  Like most CRM software, Captorra manages your contacts’ information and reminds you when to follow up with them for your intake.   The program is not as well-known as Lexicata or Contactually, but it offers a central feature that its competitors don’t have: an emphasis on immediate response to website inquiries.  We’ll cover this feature, as well as many others, in this review.  Let’s dive in with its central selling point:

Captorra: Multiple Leads, Immediate Responses

If you’ve read our post on Conversion Rate Optimization, you’ll know how important it is to offer an easy way to contact your firm through your website.  Usually that’s in the form of a text box where the prospective client can enter his contact information and briefly explain his case: (more…)

Contactually CRM Review: Features, Pricing, and More

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Contactually is a Customer Relationship Management (CRM) tool that markets to Lawyers and Real Estate Brokers.  Along with Lexicata, Contactually is one of the most popular CRM tools among lawyers.  As a modern CRM platform, Contactually’s bread and butter is streamlining your communication with clients.  From setting up meetings to sending reminders, Contactually aims to reduce the amount of time you spend on your email client.  In this review, we will talk about the main features of Contactually, its pros and cons, and which attorneys would benefit most from the software.

The Dashboard

Dashboard Contactually

Contactually’s dashboard keeps you up to date with your clients.  It shows you what tasks should be completed today from the automatic deadlines you set for yourself, or you can see what’s “recommended”.  In “recommended,” Contactually’s own algorithm will suggest which clients you should follow up with based on frequency of contact and importance of client.  With Contactually’s “recommended” feature, clients won’t fall through the cracks if you forget to remind yourself to follow up. (more…)

Intake Conversion Experts (ICE) Review

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Intake Conversion Experts (known as ICE for short) is a 24/7 legal intake answering service specializing in mass tort cases.  100% of their clients are mass tort law firms.  This review will give an overview of some of the best features of ICE, and which attorneys would benefit most from their services.

The Intake Conversion Experts ICE Call Center

ICE was founded by Gary Falkowitz, a former Managing Attorney of the law firm Parker Waichman, one of New York’s largest in personal injury.  Gary started the company with the founders of Captora, a client relationship management (CRM) software company.  While the two companies operate separately, the ICE team’s thorough understanding of Captora makes them more effective and detail-oriented.

ICE has over 150 clients, all of them mass tort law firms.  50% of their call center staff speak Spanish, and the company uses 3rd party interpreter services for any other languages needed. (more…)