SEO Terminology: Linking Terms Explained

Search engine optimization is not particularly hard, but it can be a daunting task for beginners. That is because SEO is full of technical terms and phrases, similar to any other profession. If you have been reading up on how to do SEO on your own, you may have come across a number of these terms, such as backlinks, deep linking and linkbaits. Unfortunately, most SEO experts don’t take the time to properly explain and define all the terms. Their main audience are other SEO professionals, and most of these terms are common knowledge for them. They’re everyday words and phrases for marketing experts. However, lawyers and other non-marketing professionals rarely use SEO terms. So, if you’ve ever been baffled by a term while reading on search engine optimization strategies, you’re not alone. In fact, almost everyone who has ever done any SEO has…

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LSI Keywords: Outrank Your Competition Through Topical Relevance

You have performed the latest on-page SEO practices, technically optimized your pages, and created a variety of authority links to your website. However, you’re still struggling to outrank your local competitors and law firms. Does this sound like you? If yes, you’re not alone. This is actually a widespread occurrence and it is not specific to your website or even the legal niche. Luckily, it’s fairly easy to fix it. The problem appears because your pages simply do not appear relevant or authoritative to Google’s search algorithms. Let us introduce you to a couple of new concepts that will help you rank up:

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Guest Posting For Small Businesses and Law Firms

Guest posting is arguably the best way to grow your online legal business. And it’s not as easy as writing up an article and spam mailing it to hundreds of niche-related websites. That strategy, while common, never yields meaningful results. Like any other marketing method, guest posting requires careful planning and research. As unusual as it may seem, guest posting requires very little writing effort. Of course, you will need to write up an article that will be posted on your target website, but that is typically the easiest part of the job. The hardest part of guest posting is what comes before it – tons and tons of research. Research all guest posting opportunities To find the best guest posting opportunities, you will need to utilize the power of Google and be creative. You can begin your research by typing in “guest post…

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How To Build Backlinks For Your Law Firm

If you’ve already checked out our recent pieces and performed on-page and technical search engine optimization, it’s time for you to start working on your law firm’s off-page SEO. Now, to help you with off-page SEO, we have created this simple 3-step guide on how to build backlinks for your law firm. Of course, off-page optimization is a complex and difficult matter, and no single article will ever be able to fully cover the subject. With that in mind, we’ve decided to focus on actionable advice that marketers and attorneys can do on their own, without any help from SEO professionals. This means that you can follow our guide and do everything on your own; no need to spend hundreds and thousands of dollars on marketing experts. Let’s cut to the chase and start our guide on building backlinks:

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A Guide To Free Technical SEO For Legal Companies

Digital marketing begins with search engine optimization, and optimization begins with on-page and technical SEO. In other words, if you create a law firm website and decide to start marketing and offering your services online, you will need to fully optimize your website to see any tangible results. Now, we have already explained how you can perform SEO to make your law firm’s website more search engine friendly in our previous blog posts. Today, we will cover the technical part of optimization and explain how you can better structure your website to allow search engine algorithms to access and rank it more easily. If this sounds complicated to you, it’s because it is a bit complicated. Proper technical optimization often requires a developer working alongside marketing experts. However, that doesn’t mean you can’t do the technical SEO on your own without any outside help.

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PPC: What are Negative Keywords in AdWords?

Paying for advertising your law firm with Google can be profitable.  In fact, even an attorney with little to no marketing background may bring in new clients by using Google’s AdWords.  However, there is a way to maximize your return when you decide to use Pay Per Click (PPC) marketing.  This blog post will cover one of the main ways to improve your law firm’s PPC campaigns: using negative keywords. What are Negative Keywords in Adwords? Negative Keywords allow you to exclude certain search terms from showing your ad.  This way the clients who are actually looking for your legal services will see your ad, and you won’t waste your ad money on people who aren’t looking for a lawyer.

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Legal Marketing: The BluShark Method vs. The Ben Glass Method

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help. Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter. BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently. While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the…

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