PPC: What are Negative Keywords in AdWords?

Negative Keywords for Lawyers

Paying for advertising your law firm with Google can be profitable.  In fact, even an attorney with little to no marketing background may bring in new clients by using Google’s AdWords.  However, there is a way to maximize your return when you decide to use Pay Per Click (PPC) marketing.  This blog post will cover one of the main ways to improve your law firm’s PPC campaigns: using negative keywords.

What are Negative Keywords in Adwords?

Negative Keywords allow you to exclude certain search terms from showing your ad.  This way the clients who are actually looking for your legal services will see your ad, and you won’t waste your ad money on people who aren’t looking for a lawyer. (more…)

Legal Marketing: The BluShark Method vs. The Ben Glass Method

BluShark Digital Ben Glass

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help.

Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter.

BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently.

While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the different styles and try to recommend which might be better suited for your firm. (more…)

Rocket Matter Review: Case Management and Billing Services

Rocket Matter Logo

Rocket Matter is one of the “Big Four” in Case Management software, along with Clio, PracticePanther, and MyCase.  The software is mostly known for its excellence in billing management and timekeeping.  With Rocket Matter, you can combine your Calendar, Billing, and Document management into one program. In this review, we’re going to see what Rocket Matter does best, and which kind of attorneys would benefit most from using it.  We’ll also look at which attorneys shouldn’t use Rocket Matter.  Let’s dive in:

Ease of Use and Integrations

Rocket Matter has a very accessible dashboard.  Creating tasks is simple, and you can even assign them to other attorneys.  The built-in stopwatch of the program allows you to easily track the amount of time you spend on each task.  The program is fully functional for desktop, tablet, or smartphone (Apple and Android) use. (more…)