Guest Post on Lexicata’s Blog

Hello Small Firm Legal Marketing Readers!

I recently did a guest post on “How to Hire a Good Law Firm SEO Company” on Lexicata‘s blog.  We’ve covered a lot about SEO companies recently with our guide on SEO for Lawyers and our list of the Best SEO Services,  so a lot of the information you’ve heard before.  But if you’re interested in following all of our work at SFLM, please check it out!

Thanks for reading!

-Maxwell

Intake Conversion Experts (ICE) Review

Intake Conversion Experts Logo

Intake Conversion Experts (known as ICE for short) is a 24/7 legal intake answering service specializing in mass tort cases.  100% of their clients are mass tort law firms.  This review will give an overview of some of the best features of ICE, and which attorneys would benefit most from their services.

The Intake Conversion Experts ICE Call Center

ICE was founded by Gary Falkowitz, a former Managing Attorney of the law firm Parker Waichman, one of New York’s largest in personal injury.  Gary started the company with the founders of Captora, a client relationship management (CRM) software company.  While the two companies operate separately, the ICE team’s thorough understanding of Captora makes them more effective and detail-oriented.

ICE has over 150 clients, all of them mass tort law firms.  50% of their call center staff speak Spanish, and the company uses 3rd party interpreter services for any other languages needed. (more…)

Lexicata Review: Features, Pricing, and More

Lexicata Logo

Lexicata is a cloud-based program to help lawyers with Client Intake and Client Relationship Management (CRM).  These two areas are essential to any lawyer who wants to streamline their office operations.  The right management tool can save you hundreds of hours every year.

Many applications in the market specialize in either CRM or Client Intake, so I was skeptical about a package deal.  Plus, a lot case management software (like Clio or PracticePanther) already provide these services within their software, so why would I want something separate?

The short answer: Lexicata’s Client Intake and CRM are much better than anything I’ve found in case management software.

Of course, Lexicata is not for every law firm.  This review will break down if Lexicata is right for you. (more…)

Law Firm Website Development: How to Add Content

Law Firm Website Development

If you’ve read our guide on SEO for Lawyers, you know that content is king.  It’s what makes your website look authoritative, and it’s how you’ll get to the top of Google’s searches.  If you hire an SEO company specializing in law firm website development, they will likely focus on producing consistent content.

After your firm’s website is up and running, what can you do to add content?  You might have some great ideas for posts or updates, and you may not want to go through your SEO for everything.  In this post, we are going to guide you through the process so you can add to your law firm’s website development whenever you feel like it.

Don’t worry about accidentally ruining your website by clicking on the wrong thing.  It’s pretty difficult to do this, and almost all mistakes with your website are reversible.  And if you read this guide, you should be confident enough to fiddle around with your blog. (more…)

SEO Services for Lawyers: 5 Tips to Choose a Good Company

SEO Services for Lawyers

Hundreds of companies offer SEO services for lawyers and law firms.  And as you’d expect, they range in price and quality, and many companies look identical from the outside.  Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company.  This post will highlight the most important qualities in an SEO services company for a law firm’s website.

1. Content and Link Building Plan

content

When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website.  As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.

If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm.  In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)

SFML’s SEO Guide Now Available

Small Firm Legal Marketing has just released its SEO Guide for Lawyers, available along the menu bar.  This guide covers the essentials of SEO and is a good introduction to the subject.

Covered in the Guide are:

  • The most important SEO factors
  • How to create your own SEO system
  • Link Building and how to get started
  • What makes a Good Law Firm Website
  • Free methods to expand your firm’s influence

Many SEO guides talk about improving SEO for websites generally; this guide targets lawyers specifically to get them on their feet and ranking in Google.

Happy reading and feel free to leave any comments below!

Law Firm Marketing Tips: Own Your Firm’s Website

Law Firm Marketing Tips Own Your Firm's Website

 

A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising.  Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes.  They throw money at the problem, without knowing how well it’s working.  In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you. (more…)