Alert Communications: Legal Intake Call Center Review 2017

Alert Communications

I’ve mentioned this is our previous post, but if you are looking for more clients, you need a 24/7 intake call center working with your firm.  Often times, especially in medium to large cities, clients are simply going through the list of lawyers they’ve found via Google, and the first one to answer and takes care of the client is the one who gets the business.  There are a lot of legal intake call centers out there, and I plan to review as many of the services as I can.

Alert Communications is currently the first result in Google for “legal intake call center” and similar searches, so we know they are a major player in the industry.  Based out of Southern California, Alert offers both client intake and virtual receptionist services.  They mostly work with small and medium-sized law firms, and they can support English and Spanish call-ins.  They separate themselves from the competition in a number of ways.

I’ve received a full virtual tour and consultation of their services, and done a considerable amount of independent research.  Here is my review: (more…)

How to be a Good Lawyer: Use Technology

How to be a Good Lawyer

 

While the law changes very slowly, practicing law changes quite rapidly.  Lawyers used to be able to hang a shingle and the clients would flood in.  In 2017, there is a surplus of lawyers, and everyone is trying to make what they consider to be the “proper lawyer’s salary”.  The market is hyper-competitive, especially for small firms.  Good lawyers and good law firms are quickly separated from the mediocre ones.

Most practicing attorneys have an idea of how to be a good lawyer.  It means having a great understanding of the law, ardently defending your client’s position, and winning the most for your client.  This is how many lawyers understand what good lawyering is, but if you’re managing your own practice, there’s a lot more that goes into it. (more…)

PracticePanther Review 2018: Is It Worth Your Money?

Practice Panther Review

2018 Update: PracticePanther has updated its Accounting Features since this post was first published.  See the new Accounting section for more.

PracticePanther Legal Software is a web-based software program that caters to small and medium-sized law firms.  It’s one of the “Big Four” in legal software along with Clio, RocketMatter, and MyCase.  It is the newest of the four (est. 2012), but the program has quickly risen to prominence over older, more established practice management software.  It’s the new kid on the block, but I was surprised by how well it stacks up to its competitors.

Practice Panther, along with the others in the Big Four, offer very similar features: contact lists, deadline tracking, task management, automatic calendaring, and cloud-syncing.  It’s certainly in the top tier of practice management software, but how does it shape up to the competition?  This review will take a look at PracticePanther’s most distinguishing features, and we’ll see how it stacks up to the competition.

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Conversion Rate Optimization (CRO) for Lawyers

Conversion Rate Optimization for Lawyers

As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal.  Some visitors might see your homepage and immediately leave because it looks like it was made in 2004.

Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it.  I know this fact personally because my firm’s website used to look outdated, and people would tell me.  I didn’t listen to them then, but I should have.

How do you know if your firm’s website design is attracting clients?

The best way to tell is by looking at your site’s Conversion Rate(more…)

Social Media Charity Campaigns For Lawyers

Social Media Charity Campaigns for Lawyers

A recent trend in business marketing is the social media charity campaign.  Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there.

But while many law firms do it, only a few of them do it right.  Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one.  Let’s get started: (more…)

The Lawyer Marketing Plan: How Much Should You Spend?

The Lawyer Marketing Plan

As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business.  Planning your marketing budget is equally as important.

The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing.

While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets. (more…)

Is FindLaw Worth It?

Findlaw's Legal Marketing Front Page

Findlaw is an enormous online resource for legal information.  While the site generally caters to non-attorneys interested in learning the law, the site also offers online marketing services for lawyers.  Because of Findlaw’s name recognition and large presence online, many attorneys trust the site to help them build a website and attract new clients.

Today we are going to review Findlaw’s legal marketing services. Let’s find out if it’s worth it: (more…)