2018 Update: PracticePanther has updated its Accounting Features since this post was first published. See the new Accounting section for more.
PracticePanther Legal Software is a web-based software program that caters to small and medium-sized law firms. It’s one of the “Big Four” in legal software along with Clio, RocketMatter, and MyCase. It is the newest of the four (est. 2012), but the program has quickly risen to prominence over older, more established practice management software. It’s the new kid on the block, but I was surprised by how well it stacks up to its competitors.
Practice Panther, along with the others in the Big Four, offer very similar features: contact lists, deadline tracking, task management, automatic calendaring, and cloud-syncing. It’s certainly in the top tier of practice management software, but how does it shape up to the competition? This review will take a look at PracticePanther’s most distinguishing features, and we’ll see how it stacks up to the competition.
As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal. Some visitors might see your homepage and immediately leave because it looks like it was made in 2004.
Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it. I know this fact personally because my firm’s website used to look outdated, and people would tell me. I didn’t listen to them then, but I should have.
How do you know if your firm’s website design is attracting clients?
The best way to tell is by looking at your site’s Conversion Rate. (more…)
A recent trend in business marketing is the social media charity campaign. Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there.
But while many law firms do it, only a few of them do it right. Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one. Let’s get started: (more…)
As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business. Planning your marketing budget is equally as important.
The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing.
While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets. (more…)
Findlaw is an enormous online resource for legal information. While the site generally caters to non-attorneys interested in learning the law, the site also offers online marketing services for lawyers. Because of Findlaw’s name recognition and large presence online, many attorneys trust the site to help them build a website and attract new clients.
Today we are going to review Findlaw’s legal marketing services. Let’s find out if it’s worth it: (more…)
Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense. To do that, we need to define what keywords are, and why lawyer keywords are especially important.
Keywords are the words that you type into a google search bar. Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword.
Some keywords like “how to lose weight” will have a lot of searches and a lot of competition. “How to Tame a Wild Kangaroo” will have less.
And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible. The more revenue a click can produce, and the more competition there is among similar companies, the more expensive those ads will be.
Take Attorneys, For Example
If an attorney makes a “sale” from his advertisement, that can mean thousands in revenue. And with the hyper-competitive small firm legal market in many cities, a few clicks can mean the difference between a good year and a GREAT year. Let’s look at the most expensive single-word keywords to advertise for, courtesy of the site wordstream: (more…)
Legal marketing is not what it was 50 years ago, or even 5 years ago.
The explosion of internet marketing, clickbait-style content, and SEO proficiency has changed the game completely. According to Blackfin’s 2017 report, here’s what lawyers, both big and small, are doing this year: (more…)