Hundreds of companies offer SEO services for lawyers and law firms. And as you’d expect, they range in price and quality, and many companies look identical from the outside. Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company. This post will highlight the most important qualities in an SEO services company for a law firm’s website.
1. Content and Link Building Plan
When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website. As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.
If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm. In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)
Small Firm Legal Marketing has just released its SEO Guide for Lawyers, available along the menu bar. This guide covers the essentials of SEO and is a good introduction to the subject.
Covered in the Guide are:
- The most important SEO factors
- How to create your own SEO system
- Link Building and how to get started
- What makes a Good Law Firm Website
- Free methods to expand your firm’s influence
Many SEO guides talk about improving SEO for websites generally; this guide targets lawyers specifically to get them on their feet and ranking in Google.
Happy reading and feel free to leave any comments below!
A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising. Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes. They throw money at the problem, without knowing how well it’s working. In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you. (more…)
I’ve mentioned this is our previous post, but if you are looking for more clients, you need a 24/7 intake call center working with your firm. Often times, especially in medium to large cities, clients are simply going through the list of lawyers they’ve found via Google, and the first one to answer and takes care of the client is the one who gets the business. There are a lot of legal intake call centers out there, and I plan to review as many of the services as I can.
Alert Communications is currently the first result in Google for “legal intake call center” and similar searches, so we know they are a major player in the industry. Based out of Southern California, Alert offers both client intake and virtual receptionist services. They mostly work with small and medium-sized law firms, and they can support English and Spanish call-ins. They separate themselves from the competition in a number of ways.
I’ve received a full virtual tour and consultation of their services, and done a considerable amount of independent research. Here is my review: (more…)
While the law changes very slowly, practicing law changes quite rapidly. Lawyers used to be able to hang a shingle and the clients would flood in. In 2017, there is a surplus of lawyers, and everyone is trying to make what they consider to be the “proper lawyer’s salary”. The market is hyper-competitive, especially for small firms. Good lawyers and good law firms are quickly separated from the mediocre ones.
Most practicing attorneys have an idea of how to be a good lawyer. It means having a great understanding of the law, ardently defending your client’s position, and winning the most for your client. This is how many lawyers understand what good lawyering is, but if you’re managing your own practice, there’s a lot more that goes into it. (more…)
2018 Update: PracticePanther has updated its Accounting Features since this post was first published. See the new Accounting section for more.
PracticePanther Legal Software is a web-based software program that caters to small and medium-sized law firms. It’s one of the “Big Four” in legal software along with Clio, RocketMatter, and MyCase. It is the newest of the four (est. 2012), but the program has quickly risen to prominence over older, more established practice management software. It’s the new kid on the block, but I was surprised by how well it stacks up to its competitors.
Practice Panther, along with the others in the Big Four, offer very similar features: contact lists, deadline tracking, task management, automatic calendaring, and cloud-syncing. It’s certainly in the top tier of practice management software, but how does it shape up to the competition? This review will take a look at PracticePanther’s most distinguishing features, and we’ll see how it stacks up to the competition.
As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal. Some visitors might see your homepage and immediately leave because it looks like it was made in 2004.
Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it. I know this fact personally because my firm’s website used to look outdated, and people would tell me. I didn’t listen to them then, but I should have.
How do you know if your firm’s website design is attracting clients?
The best way to tell is by looking at your site’s Conversion Rate. (more…)