BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

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A Guide To Free Technical SEO For Legal Companies

Digital marketing begins with search engine optimization, and optimization begins with on-page and technical SEO. In other words, if you create a law firm website and decide to start marketing and offering your services online, you will need to fully optimize your website to see any tangible results. Now, we have already explained how you can perform SEO to make your law firm’s website more search engine friendly in our previous blog posts. Today, we will cover the technical part of optimization and explain how you can better structure your website to allow search engine algorithms to access and rank it more easily. If this sounds complicated to you, it’s because it is a bit complicated. Proper technical optimization often requires a developer working alongside marketing experts. However, that doesn’t mean you can’t do the technical SEO on your own without any outside help.

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How To Create Your First Adwords Campaign

In our previous blog posts, we explained what search engine marketing is and why it’s important to incorporate both SEO and SEM into your legal firm business. Now that you understand what SEM is, it’s time for you to create your first Adwords campaign. Continue reading to find out how you can do that. Here, we will explain the basic steps that you need to take to set up a search advertising campaign. This article is a collection of actionable steps and pieces of advice that you can use when you decide to start advertising your firm on Google. Without further ado, here’s exactly what you need to do to set up an Adwords camapaign.

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3 Simple Ways To Improve Your Law Firm Visibility

In our previous blog posts, we explained how you can use search engine optimization and paid search advertising to get more people to visit your website. Here, we will present you with 3 simple, actionable techniques that you can use to improve your law firm’s visibility on the Internet. Attorneys often think that they don’t need to invest any time or money in digital marketing. After all, their legal expertise is almost unmatched and positive results in the courtrooms are the best type of marketing, right? Wrong. While it’s true that lawyers can attain many clients through the quality of their services alone, a lawyer or a law firm that is looking to grow its business needs to adapt itself to the latest industry trends.  The “do good work and the clients will come” adage is less true today than it was thirty years ago.…

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A Brief Guide To SEM

In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.

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What Makes A Good Call Center Or Virtual Receptionist?

A virtual receptionist service can help a small law firm run more efficiently and take over a significant share of the work. What’s more, it can improve your brand image and grow your business exponentially. Many large firms have high-quality virtual receptionists to more efficiently use their resources and outperform their competitors. For many small firm lawyers as well, the benefits of a call center greatly outweigh the initial investment that’s necessary to set it up. However, not any virtual receptionist company is the same as the others. In fact, you need to be careful when you’re choosing your call center agent. If you pick a company that does not have experience in providing in the legal niche, you may end up paying them and getting next to nothing in return. What’s more, a bad virtual receptionist can even damage your law firm if they are inattentive and not empathetic to…

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An Advanced Guide To Free SEO, Part 2

In part 1 of our advanced guide to free SEO, we explained how you can optimize your law firm’s website using free on-page techniques. Now, we will focus on off-page optimization methods that will drive traffic to your website. Continue reading to find out how you can improve your website metrics without spending any money. Start building backlinks When you finish the keyword research and create some engaging content targeting specific keywords, according to the guidelines provided in part 1 of our advanced guide to free SEO, you need to start promoting your legal practice on the Internet. One of the best ways to increase your Google ranking is through the practice of backlinking. Backlinking is when another website links to your website.  An easy way to do that is by guest posting and creating content for other websites. While you might be thinking…

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