As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business. Planning your marketing budget is equally as important.
The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing.
While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets. (more…)