Lawyer Keywords are the Most Competitive

Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense.  To do that, we need to define what keywords are, and why lawyer keywords are especially important. Keywords are the words that you type into a google search bar.  Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword. Some keywords like “how to lose weight” will have a lot of searches and a lot of competition.  “How to Tame a Wild Kangaroo” will have less. And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible.  The more revenue a click can produce, and the more competition there is among…

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