A Brief Guide To Local SEO For Small Businesses

Local SEO is becoming increasingly important for small companies, as more people are starting to use search engines like Google to look for local businesses and events. In fact, Hubspot found that 89% of people make at least one local search on their mobile phone per week. Additionally, 76% of all local searches ended with a phone call with the searcher contacting the top rated companies in the search results. Going even further, 72% of searchers will visit a business within five miles. It’s hardly surprising that local SEO is all the rage in digital marketing at the moment. But what even is local SEO? Local SEO Explained Local SEO is similar to organic SEO, but it includes an additional, geographical component. This means the goal of local SEO isn’t just too rank better in the search engine results, it’s to rank better for…

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BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

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A Brief Guide To SEM

In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.

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A Beginner’s Guide To Digital Marketing

As law firms became aware of the importance of SEO, digital marketing experts started sharing their tips and tricks to optimizing their legal practices.  Some of these tips and tricks have turned small firms into local powerhouses, while others have not. Sadly, the promise of instant success is an attractive one. Inevitably, this led to a real explosion of SEO guides, tips and tricks that guarantee  immediate results for the small firm lawyer. However, we’re here to talk some sense into you.  As the old adage goes: If it sounds too good to be true, it probably is. That is not to say that search engine optimization can’t deliver remarkable results for attorneys. There is no doubt that a properly designed and executed digital marketing strategy can double or triple your business revenue. But these successes will not happen overnight. SEO is a Process The first…

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