A recent trend in business marketing is the social media charity campaign. Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there. But while many law firms do it, only a few of them do it right. Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one. Let’s get started:
Facebook, by most measures, is the best bang for your buck when it comes to marketing products. This is because you can target a very specific audience who will see your ad. If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet. However, marketing legal services is different. You’re not selling a thing, you’re selling a service that people only need sometimes. One’s interests on Facebook usually don’t include “looking for my next lawyer.” So how can lawyers take advantage of such a great platform as Facebook Ads?