3 Simple Ways To Improve Your Law Firm Visibility

In our previous blog posts, we explained how you can use search engine optimization and paid search advertising to get more people to visit your website. Here, we will present you with 3 simple, actionable techniques that you can use to improve your law firm’s visibility on the Internet. Attorneys often think that they don’t need to invest any time or money in digital marketing. After all, their legal expertise is almost unmatched and positive results in the courtrooms are the best type of marketing, right? Wrong. While it’s true that lawyers can attain many clients through the quality of their services alone, a lawyer or a law firm that is looking to grow its business needs to adapt itself to the latest industry trends.  The “do good work and the clients will come” adage is less true today than it was thirty years ago.…

Continue Reading →

Legal Marketing: The BluShark Method vs. The Ben Glass Method

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help. Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter. BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently. While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the…

Continue Reading →