Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help.
Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts. He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm. Ben holds conferences, blogs regularly, and manages a large legal newsletter.
BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States. It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently.
While these legal marketing titans may seem similar, their marketing programs couldn’t be more different. This article will take a closer look at the different styles and try to recommend which might be better suited for your firm. (more…)