Legal Marketing: The BluShark Method vs. The Ben Glass Method

BluShark Digital Ben Glass

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help.

Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter.

BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently.

While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the different styles and try to recommend which might be better suited for your firm. (more…)

SEO Services for Lawyers: 5 Tips to Choose a Good Company

SEO Services for Lawyers

Hundreds of companies offer SEO services for lawyers and law firms.  And as you’d expect, they range in price and quality, and many companies look identical from the outside.  Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company.  This post will highlight the most important qualities in an SEO services company for a law firm’s website.

1. Content and Link Building Plan

content

When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website.  As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.

If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm.  In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)