BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

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SEO Services for Lawyers: 5 Tips to Choose a Good Company

Hundreds of companies offer SEO services for lawyers and law firms.  And as you’d expect, they range in price and quality, and many companies look identical from the outside.  Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company.  This post will highlight the most important qualities in an SEO services company for a law firm’s website. 1. Content and Link Building Plan When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website.  As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building. If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your…

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