A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising. Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes. They throw money at the problem, without knowing how well it’s working. In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you.
Before we get into the nuances of legal marketing on the internet, we should cover the tried-and-true basics for developing your legal practice. You can do some or all of the following, but you can be sure that the most profitable small firm lawyers are doing the same.