Conversion Rate Optimization (CRO) for Lawyers

Conversion Rate Optimization for Lawyers

As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal.  Some visitors might see your homepage and immediately leave because it looks like it was made in 2004.

Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it.  I know this fact personally because my firm’s website used to look outdated, and people would tell me.  I didn’t listen to them then, but I should have.

How do you know if your firm’s website design is attracting clients?

The best way to tell is by looking at your site’s Conversion Rate(more…)

Is FindLaw Worth It?

Findlaw's Legal Marketing Front Page

Findlaw is an enormous online resource for legal information.  While the site generally caters to non-attorneys interested in learning the law, the site also offers online marketing services for lawyers.  Because of Findlaw’s name recognition and large presence online, many attorneys trust the site to help them build a website and attract new clients.

Today we are going to review Findlaw’s legal marketing services. Let’s find out if it’s worth it: (more…)