BluShark Digital Review: A Look at One of the Top Legal SEO Companies

BluShark Digital Logo

Unlike a legal software product that you can demo before buying, SEO companies for law firms run on real results (i.e. more leads, more clients).  Each SEO company will have a beautiful website claiming to be the best in the industry, and they will show you how they were rated #1 by some random website.  Choosing the right company can be a stressful decision, since each SEO company promises the same great results.

With BluShark Digital, I have seen first-hand the SEO services they provide, as they actually do the SEO/digital marketing work for my firm.  As I mention in my SEO Guide for Lawyers, personal recommendations mean a lot in choosing the SEO company that’s right for your firm.  BluShark Digital comes highly recommended by some of the major names in the Legal Marketing world (namely, those that I hear on the Maximum Lawyer podcast, which I also highly recommend).  BluShark was originally the in-house marketing team for my firm (mentioned in my previous post), and was first founded by the my firm’s managing partner.  But now it’s its own entity, providing marketing/SEO services for other law firms across the country. (more…)

Website News: I’ve Moved Law Firms


Dear Loyal Fans of Small Firm Legal Marketing,

I’m happy to announce that I’ve recently moved from a small personal injury firm to a mid-sized firm, Price Benowitz.  I’m still working in Personal Injury, Slip and Fall, and Medical Malpractice in Washington DC, Virginia, and Maryland, but the firm itself works in other practice areas (most notably, criminal defense).

Legal MarketingMoving

The transfer is a welcomed one, especially from the legal marketing perspective.  Price Benowitz has one of the best marketing programs of any law firm in the country.  Their digital marketing expertise are regularly featured on Legal Talk Network and Maximum Lawyer Podcast.   In fact, I first discovered them from my research for Small Firm Legal Marketing.  When they had a opening in Personal Injury, I couldn’t miss the opportunity.

Price Benowitz’s marketing team has even spun off as its own company, BluShark Digital, which provides marketing services to other law firms throughout the country.  Their marketing services (Web Design, SEO Management, Pay Per Click, etc.) are top-notch and well-reviewed by their clients.  I’ll be doing a more in depth review of BluShark’s legal marketing/SEO services in the near future.

What Does This Mean for SFLM?

With other legal marketing savants in my office to talk shop, there will be plenty of fresh content coming for Small Firm Legal Marketing.  You can look forward to more product reviews, marketing strategy tips, and articles on industry trends.

And if you have any recommendations for article subjects or product reviews, please feel free to drop the feedback in the comments.  I’ve already received a couple of suggestions for product reviews of Cosmolex, which I’ll be writing shortly.


As always, drop your thoughts in the comments.  Thanks for reading!

Book Review: Renegade Lawyer Marketing by Ben Glass

Ben Glass is an internet marketing entrepreneur who runs his own personal injury practice in Fairfax, VA.  I came across his work because he is a prominent online voice for legal marketing, specifically for the small firm environment.

There are many ways to approach marketing, and many lawyers and marketing companies will have their own philosophy.  Ben’s might be right for you, or it might not.  As we talk to more legal marketing entrepreneurs with their own philosophies, we’ll be able to compare and contrast different styles and methods.  But for now, let’s start with Ben Glass.

Ben’s written many books on legal marketing, and this one, Renegade Lawyer Marketing, is subtitled “How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom.”  It’s an overview of how any small firm lawyer can create an effective marketing structure that works for him or her.  Ben doesn’t only cover the logistic “how-tos” of a small firm marketing plan, he also describes the mental state you need to achieve your goals, and the common pitfalls to avoid.  It’s both a business guide and a self-help book.  Let’s take a closer look at the book’s contents:

Ben Glass TOC 1

Ben Glass TOC 2


Rocket Matter Review: Case Management and Billing Services

Rocket Matter Logo

Rocket Matter is one of the “Big Four” in Case Management software, along with Clio, PracticePanther, and MyCase.  The software is mostly known for its excellence in billing management and timekeeping.  With Rocket Matter, you can combine your Calendar, Billing, and Document management into one program. In this review, we’re going to see what Rocket Matter does best, and which kind of attorneys would benefit most from using it.  We’ll also look at which attorneys shouldn’t use Rocket Matter.  Let’s dive in:

Ease of Use and Integrations

Rocket Matter has a very accessible dashboard.  Creating tasks is simple, and you can even assign them to other attorneys.  The built-in stopwatch of the program allows you to easily track the amount of time you spend on each task.  The program is fully functional for desktop, tablet, or smartphone (Apple and Android) use. (more…)

Ruby Receptionists Review: The Biggest Name in Call Centers

Ruby Receptionists Logo

A good receptionist can be the cornerstone of any law firm’s practice.  They are the face of your firm; they are the first impression clients get when they walk into your office.  But your receptionist can only do so much, and he/she’s often torn between helping clients physically and helping them on the phone.  Physical clients should take priority, which is why you need a backup: a virtual receptionist to catch all the calls after a few rings.

From my research, Ruby Receptionists is the most widely used virtual receptionist/call center service.  While not exclusive to attorneys, the company markets heavily toward the legal profession; they integrate with Clio and Lexicata among other attorney products.  In this review, we’ll take a look at Ruby Receptionist’s major selling points, and why they seem to be on top of the answering service/virtual receptionist market. (more…)

Captorra CRM Review: Intake for High Volume Firms

Captorra Logo

Captorra is a legal intake and Client Relationship Management (CRM) tool that focuses on high volume Plaintiff attorneys.  Like most CRM software, Captorra manages your contacts’ information and reminds you when to follow up with them for your intake.   The program is not as well-known as Lexicata or Contactually, but it offers a central feature that its competitors don’t have: an emphasis on immediate response to website inquiries.  We’ll cover this feature, as well as many others, in this review.  Let’s dive in with its central selling point:

Captorra: Multiple Leads, Immediate Responses

If you’ve read our post on Conversion Rate Optimization, you’ll know how important it is to offer an easy way to contact your firm through your website.  Usually that’s in the form of a text box where the prospective client can enter his contact information and briefly explain his case: (more…)

Contactually CRM Review: Features, Pricing, and More

Contactually Logo

Contactually is a Customer Relationship Management (CRM) tool that markets to Lawyers and Real Estate Brokers.  Along with Lexicata, Contactually is one of the most popular CRM tools among lawyers.  As a modern CRM platform, Contactually’s bread and butter is streamlining your communication with clients.  From setting up meetings to sending reminders, Contactually aims to reduce the amount of time you spend on your email client.  In this review, we will talk about the main features of Contactually, its pros and cons, and which attorneys would benefit most from the software.

The Dashboard

Dashboard Contactually

Contactually’s dashboard keeps you up to date with your clients.  It shows you what tasks should be completed today from the automatic deadlines you set for yourself, or you can see what’s “recommended”.  In “recommended,” Contactually’s own algorithm will suggest which clients you should follow up with based on frequency of contact and importance of client.  With Contactually’s “recommended” feature, clients won’t fall through the cracks if you forget to remind yourself to follow up. (more…)