LSI Keywords: Outrank Your Competition Through Topical Relevance

You have performed the latest on-page SEO practices, technically optimized your pages, and created a variety of authority links to your website. However, you’re still struggling to outrank your local competitors and law firms. Does this sound like you? If yes, you’re not alone. This is actually a widespread occurrence and it is not specific to your website or even the legal niche. Luckily, it’s fairly easy to fix it. The problem appears because your pages simply do not appear relevant or authoritative to Google’s search algorithms. Let us introduce you to a couple of new concepts that will help you rank up:

Continue Reading →

Guest Posting For Small Businesses and Law Firms

Guest posting is arguably the best way to grow your online legal business. And it’s not as easy as writing up an article and spam mailing it to hundreds of niche-related websites. That strategy, while common, never yields meaningful results. Like any other marketing method, guest posting requires careful planning and research. As unusual as it may seem, guest posting requires very little writing effort. Of course, you will need to write up an article that will be posted on your target website, but that is typically the easiest part of the job. The hardest part of guest posting is what comes before it – tons and tons of research. Research all guest posting opportunities To find the best guest posting opportunities, you will need to utilize the power of Google and be creative. You can begin your research by typing in “guest post…

Continue Reading →

Website News: New Redesign

Dear Readers of SFLM, As you’ll notice, the Small Firm Legal Marketing has a new, sleeker design.  The initial site I designed by myself in WordPress, but as I needed to tweak certain design features, I realized that I needed to either 1) redesign the site with a new WordPress template, which also does not guarantee that I’ll get to keep the design features I already had or 2) get help from a professional to tweak the site exactly in the ways I need.  I went with the latter. Since I didn’t need a full SEO/Digital Marketing company like the ones I’ve reviewed on this site, I found a web designer to handle only the site redesign.  This lead designer also happens to be a friend who I grew up with. I was very happy with his services, so if you’re looking for just Web Design…

Continue Reading →

Buying Backlinks for SEO: Is It Good or Bad?

If you have ever read about SEO and legal marketing, you should already be acquainted with the term of backlinking. Moreover, you should understand why backlinks are an essential part of SEO for all websites, including law firms. However, everyone who has tried building backlinks knows how hard this is and how much time and effort it requires. After all, the fact that many SEO agencies and experts offer backlink-building services is not a coincidence. So, if you’re wondering whether to purchase backlinks to rank your law firm’s website, this is the blog post for you. Here, we will explain all the pros and cons of buying backlinks. Keep reading to find out whether you should invest in backlinks as soon as possible.

Continue Reading →

How To Build Backlinks For Your Law Firm

If you’ve already checked out our recent pieces and performed on-page and technical search engine optimization, it’s time for you to start working on your law firm’s off-page SEO. Now, to help you with off-page SEO, we have created this simple 3-step guide on how to build backlinks for your law firm. Of course, off-page optimization is a complex and difficult matter, and no single article will ever be able to fully cover the subject. With that in mind, we’ve decided to focus on actionable advice that marketers and attorneys can do on their own, without any help from SEO professionals. This means that you can follow our guide and do everything on your own; no need to spend hundreds and thousands of dollars on marketing experts. Let’s cut to the chase and start our guide on building backlinks:

Continue Reading →

BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

Continue Reading →

A Guide To Free Technical SEO For Legal Companies

Digital marketing begins with search engine optimization, and optimization begins with on-page and technical SEO. In other words, if you create a law firm website and decide to start marketing and offering your services online, you will need to fully optimize your website to see any tangible results. Now, we have already explained how you can perform SEO to make your law firm’s website more search engine friendly in our previous blog posts. Today, we will cover the technical part of optimization and explain how you can better structure your website to allow search engine algorithms to access and rank it more easily. If this sounds complicated to you, it’s because it is a bit complicated. Proper technical optimization often requires a developer working alongside marketing experts. However, that doesn’t mean you can’t do the technical SEO on your own without any outside help.

Continue Reading →