About Me

Hi folks, I’m Maxwell Paderewski, a personal injury attorney in Texas and founder of smallfirmlegalmarketing.com

I’ve worked in the small firm environment for my entire legal career. Having read and researched extensively on small firm attorney marketing, I created this site to give other small firm lawyers the most useful strategies in growing their client base and generating more revenue for their firm. Both as an employee of other firms and through my own legal practice, Lone Star Injury Attorneys, I have experimented in dozens of different legal strategies and happy to share what worked and what didn’t.

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WELCOME TO SMALL FIRM LEGAL MARKETING

Strategies

Small Firm attorneys usually think that “legal marketing strategies” means billboards, yellow page ads, and cheap television commercials.  The truth is your money is better spent elsewhere.

A local television commercial (something lawyers in my practice area are known for particularly) will cost you thousands of dollars at a minimum.  And the worst part is that most people watching your ad do not need a lawyer.

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SEO GUIDE

When potential clients need a lawyer, many of them go straight to Google.  They type in “car accident lawyer [city],” and they choose among the few that appear on Google’s coveted first page.

Ranking high in Google’s search algorithm connotes major authority for a given search term.  Many firms spend tens of thousands of dollars on SEO to get their firm to the first page, and for good reason: when one new client means tens or hundreds of thousands in revenue, the SEO investment pays for itself.

However, many lawyers are unfamiliar with the basics of SEO and don’t what to look for in an SEO services company.  This guide will introduce the four most important aspects of improving your Google search rank, and how to go about doing it.

What Our Clients Say

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