Legal Ranker is a relatively new company providing SEO services for attorneys, founded by SEO entrepreneur Anthony Kantara in 2016. After years of developing successful websites and his own proprietary system of effective SEO ranking, Anthony and Legal Ranker have provided SEO services for attorneys in major metropolitan areas, improving each firm’s rank often to the top 5 in Google results. Anthony follows the latest SEO tips and tricks and tries them all on his websites before prescribing them to Legal Ranker clients.
I’ll cut to the chase: what attracted me to this company was its core values. In previous posts on Small Firm Legal Marketing, we’ve discussed the importance of owning your firm’s website, and avoiding long-commitment contracts. In Legal Ranker’s system, the law firm retains ownership over the website and commits only to a monthly contract. For these and other reasons we’ll discuss, this SEO services company is a cut above the the industry standard. (more…)
If you’ve read our guide on SEO for Lawyers, you know that content is king. It’s what makes your website look authoritative, and it’s how you’ll get to the top of Google’s searches. If you hire an SEO company specializing in law firm website development, they will likely focus on producing consistent content.
After your firm’s website is up and running, what can you do to add content? You might have some great ideas for posts or updates, and you may not want to go through your SEO for everything. In this post, we are going to guide you through the process so you can add to your law firm’s website development whenever you feel like it.
Don’t worry about accidentally ruining your website by clicking on the wrong thing. It’s pretty difficult to do this, and almost all mistakes with your website are reversible. And if you read this guide, you should be confident enough to fiddle around with your blog. (more…)
Hundreds of companies offer SEO services for lawyers and law firms. And as you’d expect, they range in price and quality, and many companies look identical from the outside. Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company. This post will highlight the most important qualities in an SEO services company for a law firm’s website.
1. Content and Link Building Plan
When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website. As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.
If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm. In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)
Small Firm Legal Marketing has just released its SEO Guide for Lawyers, available along the menu bar. This guide covers the essentials of SEO and is a good introduction to the subject.
Covered in the Guide are:
- The most important SEO factors
- How to create your own SEO system
- Link Building and how to get started
- What makes a Good Law Firm Website
- Free methods to expand your firm’s influence
Many SEO guides talk about improving SEO for websites generally; this guide targets lawyers specifically to get them on their feet and ranking in Google.
Happy reading and feel free to leave any comments below!
A lot of attorneys don’t have the time to learn about the nuances of SEO, website management, and online advertising. Instead of handling their marketing plans and strategies themselves, most law firms hire an outside company to handle their Website development, SEO, advertising schemes. They throw money at the problem, without knowing how well it’s working. In our “Law Firm Marketing Tips” Series, we are going to cover what you should know about your firm’s marketing plan, even if you use an outside company to do everything for you. (more…)
I’ve mentioned this is our previous post, but if you are looking for more clients, you need a 24/7 intake call center working with your firm. Often times, especially in medium to large cities, clients are simply going through the list of lawyers they’ve found via Google, and the first one to answer and takes care of the client is the one who gets the business. There are a lot of legal intake call centers out there, and I plan to review as many of the services as I can.
Alert Communications is currently the first result in Google for “legal intake call center” and similar searches, so we know they are a major player in the industry. Based out of Southern California, Alert offers both client intake and virtual receptionist services. They mostly work with small and medium-sized law firms, and they can support English and Spanish call-ins. They separate themselves from the competition in a number of ways.
I’ve received a full virtual tour and consultation of their services, and done a considerable amount of independent research. Here is my review: (more…)
While the law changes very slowly, practicing law changes quite rapidly. Lawyers used to be able to hang a shingle and the clients would flood in. In 2017, there is a surplus of lawyers, and everyone is trying to make what they consider to be the “proper lawyer’s salary”. The market is hyper-competitive, especially for small firms. Good lawyers and good law firms are quickly separated from the mediocre ones.
Most practicing attorneys have an idea of how to be a good lawyer. It means having a great understanding of the law, ardently defending your client’s position, and winning the most for your client. This is how many lawyers understand what good lawyering is, but if you’re managing your own practice, there’s a lot more that goes into it. (more…)