SEO Terminology: Linking Terms Explained

Search engine optimization is not particularly hard, but it can be a daunting task for beginners. That is because SEO is full of technical terms and phrases, similar to any other profession. If you have been reading up on how to do SEO on your own, you may have come across a number of these terms, such as backlinks, deep linking and linkbaits. Unfortunately, most SEO experts don’t take the time to properly explain and define all the terms. Their main audience are other SEO professionals, and most of these terms are common knowledge for them. They’re everyday words and phrases for marketing experts. However, lawyers and other non-marketing professionals rarely use SEO terms. So, if you’ve ever been baffled by a term while reading on search engine optimization strategies, you’re not alone. In fact, almost everyone who has ever done any SEO has…

Continue Reading →

Social Media for Lawyers: 5 Untapped Sources for Law Firms

With the latest controversies surrounding Facebook and data privacy, you may be thinking that the social media boom is slowly coming to an end. However, while the number of users has declined gradually over the years, social media platforms still represent one of the best sources of traffic for any website. Naturally, that includes law firms and legal companies. In this blog post, we will outline how you can use the power of social media to expand your outreach and receive more traffic. There is no need to write about Facebook or Instagram here, so we will focus on other, more underused social platforms where you can promote your law firm. Keep reading to find out where you can get more traffic to your website.

Continue Reading →

Personal News: Moving To Houston!

Hello Faithful Readers of SFLM, On a personal note, I am moving from Washington D.C. to Houston, Texas in mid-March 2019.  Washington D.C. has treated me well, but Texas is attractive for many entrepreneurial reasons, and more importantly, I will be closer to family. With this fresh start in a new location, I’ll be launching a brand new personal injury law firm.  The domain name is purchased, and the website is in development (I’ll let you know once it’s up).  This will be a case study in starting from scratch and using the strategies found in this blog to bring in clients.  The SEO will be done in-house to start, but the website development will be outsourced. This will not change the regular posting done here at Small Firm Legal Marketing.  It will, however, delay the launch of the SFLM newsletter, but please feel free…

Continue Reading →

LSI Keywords: Outrank Your Competition Through Topical Relevance

You have performed the latest on-page SEO practices, technically optimized your pages, and created a variety of authority links to your website. However, you’re still struggling to outrank your local competitors and law firms. Does this sound like you? If yes, you’re not alone. This is actually a widespread occurrence and it is not specific to your website or even the legal niche. Luckily, it’s fairly easy to fix it. The problem appears because your pages simply do not appear relevant or authoritative to Google’s search algorithms. Let us introduce you to a couple of new concepts that will help you rank up:

Continue Reading →

Guest Posting For Small Businesses and Law Firms

Guest posting is arguably the best way to grow your online legal business. And it’s not as easy as writing up an article and spam mailing it to hundreds of niche-related websites. That strategy, while common, never yields meaningful results. Like any other marketing method, guest posting requires careful planning and research. As unusual as it may seem, guest posting requires very little writing effort. Of course, you will need to write up an article that will be posted on your target website, but that is typically the easiest part of the job. The hardest part of guest posting is what comes before it – tons and tons of research. Research all guest posting opportunities To find the best guest posting opportunities, you will need to utilize the power of Google and be creative. You can begin your research by typing in “guest post…

Continue Reading →

Website News: New Redesign

Dear Readers of SFLM, As you’ll notice, the Small Firm Legal Marketing has a new, sleeker design.  The initial site I designed by myself in WordPress, but as I needed to tweak certain design features, I realized that I needed to either 1) redesign the site with a new WordPress template, which also does not guarantee that I’ll get to keep the design features I already had or 2) get help from a professional to tweak the site exactly in the ways I need.  I went with the latter. Since I didn’t need a full SEO/Digital Marketing company like the ones I’ve reviewed on this site, I found a web designer to handle only the site redesign.  This lead designer also happens to be a friend who I grew up with. I was very happy with his services, so if you’re looking for just Web Design…

Continue Reading →

Buying Backlinks for SEO: Is It Good or Bad?

If you have ever read about SEO and legal marketing, you should already be acquainted with the term of backlinking. Moreover, you should understand why backlinks are an essential part of SEO for all websites, including law firms. However, everyone who has tried building backlinks knows how hard this is and how much time and effort it requires. After all, the fact that many SEO agencies and experts offer backlink-building services is not a coincidence. So, if you’re wondering whether to purchase backlinks to rank your law firm’s website, this is the blog post for you. Here, we will explain all the pros and cons of buying backlinks. Keep reading to find out whether you should invest in backlinks as soon as possible.

Continue Reading →