A good receptionist can be the cornerstone of any law firm’s practice. They are the face of your firm; they are the first impression clients get when they walk into your office. But your receptionist can only do so much, and he/she’s often torn between helping clients physically and helping them on the phone. Physical clients should take priority, which is why you need a backup: a virtual receptionist to catch all the calls after a few rings.
From my research, Ruby Receptionists is the most widely used virtual receptionist/call center service. While not exclusive to attorneys, the company markets heavily toward the legal profession; they integrate with Clio and Lexicata among other attorney products. In this review, we’ll take a look at Ruby Receptionist’s major selling points, and why they seem to be on top of the answering service/virtual receptionist market. (more…)
Captorra is a legal intake and Client Relationship Management (CRM) tool that focuses on high volume Plaintiff attorneys. Like most CRM software, Captorra manages your contacts’ information and reminds you when to follow up with them for your intake. The program is not as well-known as Lexicata or Contactually, but it offers a central feature that its competitors don’t have: an emphasis on immediate response to website inquiries. We’ll cover this feature, as well as many others, in this review. Let’s dive in with its central selling point:
Captorra: Multiple Leads, Immediate Responses
If you’ve read our post on Conversion Rate Optimization, you’ll know how important it is to offer an easy way to contact your firm through your website. Usually that’s in the form of a text box where the prospective client can enter his contact information and briefly explain his case: (more…)
Contactually is a Customer Relationship Management (CRM) tool that markets to Lawyers and Real Estate Brokers. Along with Lexicata, Contactually is one of the most popular CRM tools among lawyers. As a modern CRM platform, Contactually’s bread and butter is streamlining your communication with clients. From setting up meetings to sending reminders, Contactually aims to reduce the amount of time you spend on your email client. In this review, we will talk about the main features of Contactually, its pros and cons, and which attorneys would benefit most from the software.
Contactually’s dashboard keeps you up to date with your clients. It shows you what tasks should be completed today from the automatic deadlines you set for yourself, or you can see what’s “recommended”. In “recommended,” Contactually’s own algorithm will suggest which clients you should follow up with based on frequency of contact and importance of client. With Contactually’s “recommended” feature, clients won’t fall through the cracks if you forget to remind yourself to follow up. (more…)
Hello Small Firm Legal Marketing Readers!
I recently did a guest post on “How to Hire a Good Law Firm SEO Company” on Lexicata‘s blog. We’ve covered a lot about SEO companies recently with our guide on SEO for Lawyers and our list of the Best SEO Services, so a lot of the information you’ve heard before. But if you’re interested in following all of our work at SFLM, please check it out!
Thanks for reading!
Intake Conversion Experts (known as ICE for short) is a 24/7 legal intake answering service specializing in mass tort cases. 100% of their clients are mass tort law firms. This review will give an overview of some of the best features of ICE, and which attorneys would benefit most from their services.
The Intake Conversion Experts
ICE was founded by Gary Falkowitz, a former Managing Attorney of the law firm Parker Waichman, one of New York’s largest in personal injury. Gary started the company with the founders of Captora, a client relationship management (CRM) software company. While the two companies operate separately, the ICE team’s thorough understanding of Captora makes them more effective and detail-oriented.
ICE has over 150 clients, all of them mass tort law firms. 50% of their call center staff speak Spanish, and the company uses 3rd party interpreter services for any other languages needed. (more…)
Lexicata is a cloud-based program to help lawyers with Client Intake and Client Relationship Management (CRM). These two areas are essential to any lawyer who wants to streamline their office operations. The right management tool can save you hundreds of hours every year.
Many applications in the market specialize in either CRM or Client Intake, so I was skeptical about a package deal. Plus, a lot case management software (like Clio or PracticePanther) already provide these services within their software, so why would I want something separate?
The short answer: Lexicata’s Client Intake and CRM are much better than anything I’ve found in case management software.
Of course, Lexicata is not for every law firm. This review will break down if Lexicata is right for you. (more…)
If you’ve read our guide on SEO for Lawyers, you know that content is king. It’s what makes your website look authoritative, and it’s how you’ll get to the top of Google’s searches. If you hire an SEO company specializing in law firm website development, they will likely focus on producing consistent content.
After your firm’s website is up and running, what can you do to add content? You might have some great ideas for posts or updates, and you may not want to go through your SEO for everything. In this post, we are going to guide you through the process so you can add to your law firm’s website development whenever you feel like it.
Don’t worry about accidentally ruining your website by clicking on the wrong thing. It’s pretty difficult to do this, and almost all mistakes with your website are reversible. And if you read this guide, you should be confident enough to fiddle around with your blog. (more…)