If you have ever read about SEO and legal marketing, you should already be acquainted with the term of backlinking. Moreover, you should understand why backlinks are an essential part of SEO for all websites, including law firms. However, everyone who has tried building backlinks knows how hard this is and how much time and effort it requires. After all, the fact that many SEO agencies and experts offer backlink-building services is not a coincidence. So, if you’re wondering whether to purchase backlinks to rank your law firm’s website, this is the blog post for you. Here, we will explain all the pros and cons of buying backlinks. Keep reading to find out whether you should invest in backlinks as soon as possible.
If you’ve already checked out our recent pieces and performed on-page and technical search engine optimization, it’s time for you to start working on your law firm’s off-page SEO. Now, to help you with off-page SEO, we have created this simple 3-step guide on how to build backlinks for your law firm. Of course, off-page optimization is a complex and difficult matter, and no single article will ever be able to fully cover the subject. With that in mind, we’ve decided to focus on actionable advice that marketers and attorneys can do on their own, without any help from SEO professionals. This means that you can follow our guide and do everything on your own; no need to spend hundreds and thousands of dollars on marketing experts. Let’s cut to the chase and start our guide on building backlinks:
Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts. I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago. Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog. Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia. Price Benowitz often comes…
Digital marketing begins with search engine optimization, and optimization begins with on-page and technical SEO. In other words, if you create a law firm website and decide to start marketing and offering your services online, you will need to fully optimize your website to see any tangible results. Now, we have already explained how you can perform SEO to make your law firm’s website more search engine friendly in our previous blog posts. Today, we will cover the technical part of optimization and explain how you can better structure your website to allow search engine algorithms to access and rank it more easily. If this sounds complicated to you, it’s because it is a bit complicated. Proper technical optimization often requires a developer working alongside marketing experts. However, that doesn’t mean you can’t do the technical SEO on your own without any outside help.
In our previous blog posts, we explained what search engine marketing is and why it’s important to incorporate both SEO and SEM into your legal firm business. Now that you understand what SEM is, it’s time for you to create your first Adwords campaign. Continue reading to find out how you can do that. Here, we will explain the basic steps that you need to take to set up a search advertising campaign. This article is a collection of actionable steps and pieces of advice that you can use when you decide to start advertising your firm on Google. Without further ado, here’s exactly what you need to do to set up an Adwords camapaign.
In our previous blog posts, we explained how you can use search engine optimization and paid search advertising to get more people to visit your website. Here, we will present you with 3 simple, actionable techniques that you can use to improve your law firm’s visibility on the Internet. Attorneys often think that they don’t need to invest any time or money in digital marketing. After all, their legal expertise is almost unmatched and positive results in the courtrooms are the best type of marketing, right? Wrong. While it’s true that lawyers can attain many clients through the quality of their services alone, a lawyer or a law firm that is looking to grow its business needs to adapt itself to the latest industry trends. The “do good work and the clients will come” adage is less true today than it was thirty years ago.…
In our previous blog posts, we covered the basics of digital marketing and explained how you can optimize your law firm’s marketing with no investments. Apart from your time, of course. Now, we will deal with the paid SEO techniques and define “search engine marketing” (SEM). As we mentioned in the previous posts, you don’t necessarily have to invest any money in SEM. If you follow our advanced guide to search engine optimization, your business will improve. However, to achieve the best results, you will need to combine the free SEO methods with paid SEM. Continue reading to find out how to help your law firm grow faster than ever before.