Last week, we brought you a beginner’s guide to digital marketing for lawyers. Now, we will go a step further and delve into more nuanced SEO strategies and techniques that can help grow your law firm. Our article will explain how you can use the basic SEO principles to your advantage and outrank your competitors. Bear in mind that the following techniques are free if you do it yourself, and still not too expensive if you outsource. This is part 1 of our advanced guide to free SEO and it will cover the on-page techniques that you can implement to optimize your site. Continue reading to find out how you can organically improve your ranking in the search engines and drive more traffic to your law firm’s website.