Conversion Rate Optimization (CRO) for Lawyers

As we discussed in our review of FindLaw’s legal marketing services, not all websites are created equal.  Some visitors might see your homepage and immediately leave because it looks like it was made in 2004. Even though your website says nothing about your proficiency as a lawyer, that’s not how most potential clients will see it.  I know this fact personally because my firm’s website used to look outdated, and people would tell me.  I didn’t listen to them then, but I should have. How do you know if your firm’s website design is attracting clients? The best way to tell is by looking at your site’s Conversion Rate.

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