Hundreds of companies offer SEO services for lawyers and law firms. And as you’d expect, they range in price and quality, and many companies look identical from the outside. Your average lawyer doesn’t know much about the SEO services industry, or what makes a good SEO services company. This post will highlight the most important qualities in an SEO services company for a law firm’s website.
1. Content and Link Building Plan
When it comes down to nuts and bolts, SEO services for lawyers is like SEO services for any other website. As we mention in our SEO Guide for Lawyers, the two most important factors in SEO are content creation and link building.
If your SEO company doesn’t have a plan to consistently add content to your website (even through a third party content producer), then the company is not right for your firm. In order to get to the coveted first page of Google, you should be aiming for one new post per week, using relevant keywords for your practice area. (more…)