Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense. To do that, we need to define what keywords are, and why lawyer keywords are especially important.
Keywords are the words that you type into a google search bar. Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword.
Some keywords like “how to lose weight” will have a lot of searches and a lot of competition. “How to Tame a Wild Kangaroo” will have less.
And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible. The more revenue a click can produce, and the more competition there is among similar companies, the more expensive those ads will be.
Take Attorneys, For Example
If an attorney makes a “sale” from his advertisement, that can mean thousands in revenue. And with the hyper-competitive small firm legal market in many cities, a few clicks can mean the difference between a good year and a GREAT year. Let’s look at the most expensive single-word keywords to advertise for, courtesy of the site wordstream: (more…)