How To Create Your First Adwords Campaign

In our previous blog posts, we explained what search engine marketing is and why it’s important to incorporate both SEO and SEM into your legal firm business. Now that you understand what SEM is, it’s time for you to create your first Adwords campaign. Continue reading to find out how you can do that. Here, we will explain the basic steps that you need to take to set up a search advertising campaign. This article is a collection of actionable steps and pieces of advice that you can use when you decide to start advertising your firm on Google. Without further ado, here’s exactly what you need to do to set up an Adwords camapaign.

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PPC: What are Negative Keywords in AdWords?

Paying for advertising your law firm with Google can be profitable.  In fact, even an attorney with little to no marketing background may bring in new clients by using Google’s AdWords.  However, there is a way to maximize your return when you decide to use Pay Per Click (PPC) marketing.  This blog post will cover one of the main ways to improve your law firm’s PPC campaigns: using negative keywords. What are Negative Keywords in Adwords? Negative Keywords allow you to exclude certain search terms from showing your ad.  This way the clients who are actually looking for your legal services will see your ad, and you won’t waste your ad money on people who aren’t looking for a lawyer.

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Lawyer Keywords are the Most Competitive

Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense.  To do that, we need to define what keywords are, and why lawyer keywords are especially important. Keywords are the words that you type into a google search bar.  Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword. Some keywords like “how to lose weight” will have a lot of searches and a lot of competition.  “How to Tame a Wild Kangaroo” will have less. And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible.  The more revenue a click can produce, and the more competition there is among…

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