An Advanced Guide To Free SEO, Part 1

Last week, we brought you a beginner’s guide to digital marketing for lawyers. Now, we will go a step further and delve into more nuanced SEO strategies and techniques that can help grow your law firm. Our article will explain how you can use the basic SEO principles to your advantage and outrank your competitors. Bear in mind that the following techniques are free if you do it yourself, and still not too expensive if you outsource. This is part 1 of our advanced guide to free SEO and it will cover the on-page techniques that you can implement to optimize your site. Continue reading to find out how you can organically improve your ranking in the search engines and drive more traffic to your law firm’s website.

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Legal Marketing: The BluShark Method vs. The Ben Glass Method

Ben Glass and BluShark Digital are two well-regarded legal marketing professionals/businesses who offer different styles of marketing help. Ben Glass written multiple books on the subject of legal marketing, and maintains a paid-members-only group online to help attorneys with their marketing efforts.  He also offers a digital marketing package that you can buy that contains a number of useful marketing materials you can use with your firm.  Ben holds conferences, blogs regularly, and manages a large legal newsletter. BluShark Digital, on the other hand, is one of the top legal SEO companies in the United States.  It actively manages the marketing programs of several successful law firms across the country, and the company’s founder appears on different legal marketing podcasts frequently. While these legal marketing titans may seem similar, their marketing programs couldn’t be more different.  This article will take a closer look at the…

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