A Brief Guide To Local SEO For Small Businesses

Local SEO is becoming increasingly important for small companies, as more people are starting to use search engines like Google to look for local businesses and events. In fact, Hubspot found that 89% of people make at least one local search on their mobile phone per week. Additionally, 76% of all local searches ended with a phone call with the searcher contacting the top rated companies in the search results. Going even further, 72% of searchers will visit a business within five miles. It’s hardly surprising that local SEO is all the rage in digital marketing at the moment. But what even is local SEO? Local SEO Explained Local SEO is similar to organic SEO, but it includes an additional, geographical component. This means the goal of local SEO isn’t just too rank better in the search engine results, it’s to rank better for…

Continue Reading →

How To Build Backlinks For Your Law Firm

If you’ve already checked out our recent pieces and performed on-page and technical search engine optimization, it’s time for you to start working on your law firm’s off-page SEO. Now, to help you with off-page SEO, we have created this simple 3-step guide on how to build backlinks for your law firm. Of course, off-page optimization is a complex and difficult matter, and no single article will ever be able to fully cover the subject. With that in mind, we’ve decided to focus on actionable advice that marketers and attorneys can do on their own, without any help from SEO professionals. This means that you can follow our guide and do everything on your own; no need to spend hundreds and thousands of dollars on marketing experts. Let’s cut to the chase and start our guide on building backlinks:

Continue Reading →