In our previous blog posts, we explained what search engine marketing is and why it’s important to incorporate both SEO and SEM into your legal firm business. Now that you understand what SEM is, it’s time for you to create your first Adwords campaign. Continue reading to find out how you can do that. Here, we will explain the basic steps that you need to take to set up a search advertising campaign. This article is a collection of actionable steps and pieces of advice that you can use when you decide to start advertising your firm on Google. Without further ado, here’s exactly what you need to do to set up an Adwords camapaign.