As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business. Planning your marketing budget is equally as important.
The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing.
While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets. (more…)
Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense. To do that, we need to define what keywords are, and why lawyer keywords are especially important.
Keywords are the words that you type into a google search bar. Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword.
Some keywords like “how to lose weight” will have a lot of searches and a lot of competition. “How to Tame a Wild Kangaroo” will have less.
And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible. The more revenue a click can produce, and the more competition there is among similar companies, the more expensive those ads will be.
Take Attorneys, For Example
If an attorney makes a “sale” from his advertisement, that can mean thousands in revenue. And with the hyper-competitive small firm legal market in many cities, a few clicks can mean the difference between a good year and a GREAT year. Let’s look at the most expensive single-word keywords to advertise for, courtesy of the site wordstream: (more…)
Facebook, by most measures, is the best bang for your buck when it comes to marketing products.
This is because you can target a very specific audience who will see your ad. If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet.
However, marketing legal services is different. You’re not selling a thing, you’re selling a service that people only need sometimes.
One’s interests on Facebook usually don’t include “looking for my next lawyer.” So how can lawyers take advantage of such a great platform as Facebook Ads? (more…)
Before we get into the nuances of legal marketing on the internet, we should cover the tried-and-true basics for developing your legal practice. You can do some or all of the following, but you can be sure that the most profitable small firm lawyers are doing the same.