BluShark Digital Marketing Update

Dear Readers of SFLM, Thanks for your continued engagement and feedback on our posts.  I wanted to give an update about how the legal marketing in my firm is going, and the improvements I’ve seen in the past year, mostly thanks to the work of BluShark Digital. As regular followers of the blog know, I moved from a smaller boutique personal injury firm to Price Benowitz approximately one year ago.  Price Benowitz has a spectacular marketing team that follows much of the advice found on this blog.  Their own in-house marketing team has even spun off into its own company (BluShark Digital), and now does the digital marketing/SEO work for many other law firms throughout the country . BluShark Digital has produced excellent results for Price Benowitz, which you can tell by Googling any personal injury questions for DC, Maryland, or Virginia.  Price Benowitz often comes…

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The Lawyer Marketing Plan: How Much Should You Spend?

As we mentioned in our Small Firm Marketing Basics, scheduling time for marketing is essential to growing your business.  Planning your marketing budget is equally as important. The old saying of “you gotta spend money to make money” isn’t necessarily true for law firm marketing, but it definitely helps, especially considering that your competitors are likely spending money on marketing. While we at Small Firm Legal Marketing encourage “spending smart” over “spending more” (compared to your competitors), it’s necessary to understand the industry standard for marketing budgets.

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Lawyer Keywords are the Most Competitive

Since we’ve recently discussed Facebook advertising for attorneys, let’s talk about the online advertising giant: Google’s Adsense.  To do that, we need to define what keywords are, and why lawyer keywords are especially important. Keywords are the words that you type into a google search bar.  Internet marketers usually look at two major factors for a keyword: The number of people searching with that keyword and the number of websites that have that keyword. Some keywords like “how to lose weight” will have a lot of searches and a lot of competition.  “How to Tame a Wild Kangaroo” will have less. And when it comes to advertising on these pages, companies will fight tooth and nail to get their ad seen by (and hopefully, clicked by) the most people possible.  The more revenue a click can produce, and the more competition there is among…

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Does Facebook Advertising Work for Lawyers? See For Yourself for $5.00

Facebook, by most measures, is the best bang for your buck when it comes to marketing products. This is because you can target a very specific audience who will see your ad.  If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet. However, marketing legal services is different.  You’re not selling a thing, you’re selling a service that people only need sometimes. One’s interests on Facebook usually don’t include “looking for my next lawyer.”  So how can lawyers take advantage of such a great platform as Facebook Ads?

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