In part 1 of our advanced guide to free SEO, we explained how you can optimize your law firm’s website using free on-page techniques. Now, we will focus on off-page optimization methods that will drive traffic to your website. Continue reading to find out how you can improve your website metrics without spending any money.
Start building backlinks
When you finish the keyword research and create some engaging content targeting specific keywords, according to the guidelines provided in part 1 of our advanced guide to free SEO, you need to start promoting your legal practice on the Internet.
One of the best ways to increase your Google ranking is through the practice of backlinking. Backlinking is when another website links to your website. An easy way to do that is by guest posting and creating content for other websites.
While you might be thinking that it’s better for you to focus on publishing articles on your own website, that’s not always the case. Backlinks can drive significant traffic to your law firm’s website. (more…)