With the latest controversies surrounding Facebook and data privacy, you may be thinking that the social media boom is slowly coming to an end. However, while the number of users has declined gradually over the years, social media platforms still represent one of the best sources of traffic for any website. Naturally, that includes law firms and legal companies. In this blog post, we will outline how you can use the power of social media to expand your outreach and receive more traffic. There is no need to write about Facebook or Instagram here, so we will focus on other, more underused social platforms where you can promote your law firm. Keep reading to find out where you can get more traffic to your website.
A recent trend in business marketing is the social media charity campaign. Many law firms do it; it’s a great way to give back to your community while also putting your law firm’s name out there. But while many law firms do it, only a few of them do it right. Today we’re going to talk about why social media charity campaigns work, and what the best practices are for doing one. Let’s get started:
Facebook, by most measures, is the best bang for your buck when it comes to marketing products. This is because you can target a very specific audience who will see your ad. If you were selling gold earrings shaped like French Trumpets, you can narrow your audience to women, ages 18-35, who have an interest in the French Trumpet. However, marketing legal services is different. You’re not selling a thing, you’re selling a service that people only need sometimes. One’s interests on Facebook usually don’t include “looking for my next lawyer.” So how can lawyers take advantage of such a great platform as Facebook Ads?