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There are often many factors to consider and qualities to look for when choosing a law firm location. Population, distance from other law firms, the layout of the area, and more, can all play a vital role in the long-term success of your practice. Contact Small Firm Legal Marketing today for a more in-depth explanation and other legal marketing guidance.

Population and Distance from Competition

One of the most important factors to consider when choosing a location for a firm is where competitors are located. For the most part, you will want to ensure that you are not stacked on top of another lawyer in the same practice area. If their website is better than yours, then there is a good chance you will be boxed out and ranked number two for local search results every time. However, this might not always be the case.

If your competitor is close to the potential site for your new law firm but is not skilled at SEO, or their website is not appealing or up to date, and they do not have a lot of Google reviews, it might not be as much of a hindrance. You will have to do some due diligence in this area to determine if the “competition” around you is even competition.

The population of an area is also an important consideration. You could have a fantastic website and reviews, but if your practice is on the moon, no one will see you locally because no one is living there. Alternatively, if you were to set up shop in the most concentrated population center, like Manhattan, you might have so much competition around you that regardless of how hard you try, you may lose potential clients. Finding a good balance of population and distance away from competitors takes time but is worth the effort.

Closeness to Residential Areas and Public Transportation

A law firm’s location should be as close to residential areas as possible because that is where the people are and where they will likely be searching for lawyers. While some individuals might search in a commercial area when they are shopping or at work, it is more likely that they will be doing their research at home when they have free time.

Being in close proximity to public transportation is also helpful because it allows more potential clients to get to your business quickly and easily. This plays a vital role in ranking on Google as well. For example, if two law firms are physically the same distance away, but one is easily accessible via public transit, and the other is not, Google may select the one that provides the option for public transportation to be ranked more highly.

You want people who are searching for an attorney to say, “I prefer this lawyer because they are easier to get to. I could get there faster.”

Contact Us with Your Questions About Law Firm Location Qualities

Knowing what qualities to look for when choosing a law firm location can seem like a daunting task. Let us help. With extensive experience in marketing concepts surrounding the legal field, we can provide you with customized recommendations for a more successful practice. Contact Small Firm Legal Marketing today to get started.