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Google Maps is the best way for potential clients to find your business. When someone types in a particular keyword or search term in Google, the first thing that shows up is often the local result. These results are connected to the Google My Business pins that are dropped in the area that is being searched or the area that is close to the person who is currently searching. For example, if someone is looking for personal injury lawyers in Houston, it is first going to show them the local results that are connected to Google Maps.

In order to succeed, you should use Google Maps to your advantage. Below is some information that you might find valuable.

Google Maps vs. Other Platforms

One of Google Maps’ unique features when it comes to SEO and digital marketing is that it is connected to Google’s search function as well as its business profiles. Essentially, Google Maps acts as both a search engine and a reviewing platform such as Yelp or Foursquare.

This makes it incredibly important to have a pin dropped on Google Maps by setting up a Google My Business page for your law firm. It benefits you not just with local rankings but also with search engine results where people might be searching for particular keywords.

Who is Most Likely to Use Google Maps to Search for Law Firms?

Google is by far the most popular search engine but there is not an absolute number regarding which demographic, age, and socioeconomic status is utilizing Google Maps to find potential legal counsel. Generally, the people who are using the internet tend to be younger, which is typically a lower socioeconomic status. However, they also tend to be more technologically proficient, which can often mean they are of a higher socioeconomic status. You are likely to get a wide variety of people that find your law firm online as more individuals become comfortable leaning into the conveniences of technological advances.

Potential Drawbacks of Promoting on Google Maps

Drawbacks can occur when there are delays with Google verifying your business location. I had my business verified at the beginning of COVID, and because of all the restrictions, the process took a long time to complete. Situations like this can be frustrating because, in many ways, you are at the mercy of Google. The best thing to do is to request verification as soon as possible and then build out your website after that. Just make sure to choose the correct location.

Enlist the Help of a Marketing Strategist to Better Understand Google Maps and Its Importance to Your Firm

Google more or less runs the game when it comes to online SEO and marketing. Understanding how this plays a role in your practice is vital to reaching and maintaining your client base. Contact our office today for more information on why you should consider Google Maps essential to your law firm’s success.