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If you have put in the hard work narrowing down and scouting out the best area for your law firm, you will want to ensure you are doing all you can to market yourself to allow your clients to find you more easily. Having a better understanding of the best ways to utilize Google’s tools and organic rankings system is a key component to this success. This includes learning how to use Google to promote your law firm’s location.

Let us help. Reach out for assistance with this and other legal marketing strategies to build and retain your firm’s client base.

Better Rankings with Google Equals More Visibility

One of the most obvious ways of using Google to promote your law firm’s location is by making sure the content on your website talks about where you are located. If you have “Montrose Personal Injury Lawyer” on your home page, you should identify your brand and your business as being a part of that geographic area for Google to rank you more highly for that location.

This can be done by creating pages of content that have your specific geographic area or neighborhood in them. For example, an attorney in Sugar Land would want pages titled Sugar Land Slip and Fall Lawyer, Sugar Land Burn Injury Lawyers, Sugar Land Paralysis Lawyer, Rear-End Accident Lawyer in Sugar Land, et cetera. The more content you have on your website that mentions that area, the better. Employing a marketing or content specialist to help with this task ensures Google does not see your keyworded pages as spam and, in turn, rank your law firm lower.

The Benefit of Google Analytics

Google Analytics is helpful because it allows you to see what people are searching for, which will tell you what kind of content pages you might want to create. For example, if you are close to Six Flags, and Google Analytics shows that a lot of people in your area are searching for the term “Six Flags injury lawyer,” you will want to make sure your site has a page covering this topic.

Google Analytics will also allow you to look at keywords you may not have previously considered. For example, you might not realize that many individuals search for car accident lawyers based on how the collision occurred, such as “rear-end accident lawyer” and “sideswipe accident lawyer.” Many people will be as specific as possible about what applies to their situation when searching for legal help. This is because most individuals do not have legal training and may not be aware that all personal injury lawyers will take on a rollover accident case. Instead, they assume they need to search for someone who specializes in these claims.

Let a Legal Marketing Professional Help You Use Google to Promote Your Law Firm’s Location

A lot goes into understanding how to effectively utilize Google and its host of services to promote your law firm and its location. If you are not quite sure where to start, let us help. Reach out to Small Firm Legal Marketing and let us create an individualized plan to optimize your firm’s success.