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Is a Law Firm’s Location Still Important in Today’s Virtual Market?

September 23, 2022
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The COVID-19 outbreak brought about many changes in how companies conduct their business. Medical clinics, government agencies, law firms, and multiple other types of organizations began implementing virtual accommodations in an attempt to limit the exposure and spread of the disease. While these online options were created out of necessity, many companies are opting to continue the trend of offering remote services despite the decrease in coronavirus cases.

With virtual visits being many individuals’ primary choice, you may wonder if a law firm’s location is still important. Does the saying “location is everything” still ring true? For more help understanding this and other related legal marketing strategies, get in touch with our office today.

Physical Location in a Virtual World

In short, the answer is yes. Even if your communications with a client are over the phone or through Zoom, their search engine results, when they look on their phone or their computer to find legal help, are based on physical proximity. It is still essential to be competitive with distance from your target demographic regardless of how you meet with them.

In the overwhelming majority of my cases, I never see the client in person. They sign up for everything digitally, and I work with them through phone calls and Zoom conversations. However, most of those people found my law firm because it was given preference in a Google search based on location.

What Research Should Be Done Before Looking for a Location?

Since a law firm’s location is still vital to its success despite the popularity and prevalence of virtual meetings, it is important to understand the initial steps that should be considered when establishing this location.

In addition to being the number one stop for SEO goals, Google is also a valuable research tool for learning information about an area’s competitiveness and potential success. Every suburb or town will usually have its own Wikipedia page, which you can find with a simple Google search. On these pages you can read about the demographic within that neighborhood and find useful details such as the population’s median income. This is especially helpful if your goal is to target a particularly affluent part of the city.

You can get as specific as you want and focus on individual zip codes. If you are seeking out a client base with a particular socioeconomic status, you can even search for the average age of the population in an area. This information is all free and readily available. The more research you do, the more confident you can feel that you are choosing the right location for your law firm.

Contact Us for More Information on the Importance of Your Law Firm’s Location

The location of your law firm is still important despite businesses providing more and more of their services in a virtual format. This is true even if a client never steps foot in your practice, because Google prioritizes its search results based on physical proximity to the person searching.

If you have questions about how to choose the best location for your law firm or would like customized legal marketing strategies to grow your client base, give us a call today.

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