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Having a marketing plan and producing quality content for your law firm’s website are vital components of improving your law firm’s success. One of the primary benefits of content creation is that it helps with SEO, ultimately prompting Google to rank your website more highly in search results. As long as it is relatively good quality, the more content you provide, the better.

How Do I Start Making Content?

The simplest way to get started making your own content is by writing. Adding posts to the blog section of your website or pages of copy is a great beginning. Choose a subject that has to do with your practice area and go from there. You could even utilize answering the most commonly asked questions you get from your clients or potential clients. For example, a personal injury attorney might want to write about the different areas of personal injury law. Their topics might include:

• What should you look for in a personal injury lawyer?
• How long do car accident cases last?
• What do I need to do at the scene of a crash?
• How do lawyers get paid?
• Can I afford a lawyer for a personal injury case?
• Where do I go for medical treatment?

Typically, you will already be familiar with the common questions people ask when they call your office. The more of these you answer for as many different areas of your practice as possible, the better. Using personal injury law again as an example, this could mean a page of answers for each type of major accident you handle, like car accidents, truck crashes, motorcycle wrecks, construction site injuries, slip and fall incidents, et cetera. Most importantly, do not overthink it; just start writing. After a while, the content will come into its own.

What Are Essential Things to Focus on When Making Content?

Try to keep the length of each piece of content between 750 and 1250 words. This is typically the sweet spot for SEO. Once you finish a subject, go on to the next one. As long as each page or post is unique and of good quality, you can never have enough or too much.

Another area to focus on when making content for your law firm’s website is narrowing it down to a particular geographic area. Utilizing Google to find the best location to drop a pin for your practice will help with this. My main area is Sugar Land, Texas, which is a suburb outside of Houston. In this case, my pages might be named something like Sugar Land truck accident lawyer. This is the title, but it also becomes the main keyword. You will want to utilize this a few times throughout the text. For example, you could say, “If you have any other questions, please call our office to speak with a skilled Sugar Land truck accident lawyer today.” Including the phrase exactly how it is written as the title at least once or twice helps to emphasize what this page is about and helps Google recognize and rank it.

What Software or Programs Should I Use to Make Content?

If you manage your own website and currently use WordPress, this is the easiest way to start. WordPress is a free software that is relatively simple to use, and you can add pages or blogs directly to your website with a few clicks. WordPress also allows you to create a menu of your pages to help clients find your information more easily.

However, if you are eager to start writing content, you can also just create a new page in a Word doc and then figure out how to get it on your site and where to put it later. The most important thing to do is dive in because there is a lot of work to do, and the most challenging part is often getting started.

Reach Out for More Content Creation and Marketing Tips for Your Website

Whether you are still in the beginning phases of choosing a domain and building a new website, or your site has been around for a while, and you are looking to make the most out of it, we can offer guidance to help. Making content for your law firm’s website is vital to a successful legal marketing strategy. Consider reaching out to us to learn more.