Our Blog

A domain name is the website that you type in at the top of your internet browser. It is also known as the URL. Essentially everything after the “www.” is a part of the domain. You might be wondering how important are these domain names? Does my law firm need one? In short, domain names are a vital part of your website that can strongly impact your law firm’s online visibility, searchability, and SEO rankings.

Why Do Domain Names Matter?

Domain names can serve a variety of purposes. If you choose your domain correctly, it can be utilized as a tool to make yourself more memorable and ultimately easier to find or contact. You could also add keywords to your domain that help Google to identify your website as having useful information. This often results in ranking higher for those terms and appearing more frequently in related searches.

When building a website, choosing a domain name is typically the first thing you need to do. In some instances, it is helpful to look at what domain names are available before deciding to choose a name for your law firm. Ideally, you want your business name to be the same or as close as possible to your domain name.

The Difference Between a Domain Name and a Website Name

While some law firms have a domain name that matches their website name, the two things are different and can be chosen independently of one another. Your domain name is what someone types into their internet browser to get to your homepage, while your website name is the title of that landing page. For example, the name of the New York Times’ website is, “The New York Times,” but their domain name is “nytimes.com” as opposed to “thenewyorktimes.com.”

What to Know Before Securing a Domain Name

Building up a website that does not have a good domain name runs the risk of wasting your effort since your site may not be memorable enough to find or reach its full SEO potential. While these names can be changed, doing so if your law firm’s web page has already been established for several years can create problems of its own. Picking a well-titled URL as early in the process as possible is best.

Before starting the process, it helps to know what people are searching for or what the popular keywords are for the area of focus that your law firm is in. For example, if your firm focuses primarily on car accident claims, people might use other words when they are searching for help. Maybe they are looking for auto collision attorneys or car wreck lawyers. Know the synonyms or related terms associated with your area of practice and consider to the potential using these words in your domain name.

Reach Out for Assistance in Understanding What Domain Names Are and Why Your Law Firm Needs a Good One

There are many elements to consider when ensuring your business and its online presence is properly optimized for success. Understanding what a domain name is and whether your law firm needs one is a vital step in the process. Contact Small Firm Legal Marketing for more information and customized guidance.