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Most lawyers who are doing digital marketing by themselves rely on their own research and expertise when looking for a location that will enhance the growth of their client base. This is an excellent option for keeping costs down and maintaining a hands-on approach that allows you to ensure the right elements are being focused on. However, if you do plan on hiring an outside consultant to take on the task of choosing your law firm’s location, you should do so with a few key things in mind.

Weighing the Cost of Hiring a Consultant

Hiring a consultant to handle such an important decision may be an unnecessary expense for many attorneys. If you are already reading blogs and doing the research to understand legal marketing, it might make more sense to decide for yourself rather than paying thousands of dollars for a consultant to potentially give you the wrong advice.

However, hiring a consultant could be helpful if you are new to market research and want to make sure the location you choose is 100 percent the best decision and backed by statistical analysis. This will also be dependent on your budget, and your performing due diligence in hiring someone who utilizes the correct methods and tools for their research.

For an established law firm that is already making good money, your attorney’s fees might easily outweigh the price of paying for a consultant. On the other hand, if you are starting a business from scratch and scouting out the first location for your practice, you might not have the revenue to justify spending a few thousand dollars for that type of service. It all comes down to what your needs are.

Making Sure You Hire the Right Person

If you do decide to hire a consultant to choose your law firm’s location for you, it should be someone who understands marketing, specifically digital marketing. This person should have a good grasp of SEO, Google’s suite of tools, other methods of acquiring data, and how to perform this kind of research. You should also make sure that they are basing their information and choices on actual statistics, and find out what those statistics are. They should bring specialized knowledge and tools to the table. If they are going to perform the same research that you may already be doing, such as Googling the competitors in an area and seeing how powerful their websites are, hiring them may not make sense.

Contact a Legal Marketing Professional for Advice on Hiring a Consultant to Choose Your Business’s Location

The decision of whether you should hire a consultant to choose your law firm’s location is ultimately a personal one. Your business needs, your budget, and where you are on your journey all play an important role. If you would like more information regarding what to consider before hiring a consultant, reach out to Small Firm Legal Marketing today for guidance you can trust.