Increasing Your Website’s Traffic With Link Building and PPC

There are a lot of different ways to increase traffic to your law firm’s website. One is just by working hard on SEO by creating content regularly, whether it is in the form of blog posts, videos, or something else. You can also build authority and increase your website’s traffic with link-building and PPC ads.

What Is Link Building?

In short, link building is when you get other websites to link to yours. For example, if the New York Times wrote an article about me, I would want them to link in the article to my website because the New York Times is considered an incredibly authoritative source on Google. It is good for that authoritative website to link out to me because then Google will consider my website to also be authoritative if another authoritative website is linking to it. This is, of course, just an example. It does not have to be a powerful website like New York Times; it can be universities, schools, local businesses, or anything similar.

How Can a Law Firm Build Back Links to Their Website?

One really easy way to get simple backlinks for your website is by signing up for free directories, including Yellow Pages, Foursquare, or Yelp. There are also directories that you have to pay for. Those might be worth it, depending on how powerful the backlinks can be, but you will want to do some research to ensure it is worth your investment.

Another way to get backlinks for your law firm is by utilizing your connections with other businesses and asking them to link to your website.

What Is PPC?

PPC means Pay Per Click. It is a type of paid marketing you can do with Google,  Facebook, Amazon, Pinterest, and many other online platforms. Typically when people talk about PPC in the SEO world, they are referring mainly to Google. For PPC ads, you pay Google for your website to show up at the top of the result and for every time someone clicks on the link to your website.

Why Should a Law Firm Consider Investing in PPC?

The PPC strategy is a shortcut to getting up to the top of Google, and it is a good strategy if you have the money to spend on it. A law firm should consider investing in PPC ads to increase traffic when they have a quality website but do not have the content or the backlinks yet to rank highly in search results organically.

Reach Out To Learn More About Increasing Your Website’s Traffic

Increasing your law firm’s reach with link-building and PPC ads is a useful digital marketing strategy to help you achieve growth. To learn more about these tools or other methods of success, get in touch with the team at Small Firm Legal Marketing today.