Our Blog

Many of us rely heavily on technology. Innovations in the field have changed how businesses and individuals perform and interact. But just how far does the reach of the digital takeover go? Can its effects be seen in the legal industry? More specifically, is paper or traditional marketing still effective for law firms, or does technology outshine print?

What Makes Traditional Marketing a Good Choice?

Paper marketing is still highly effective for law firms. While younger people tend to rely on Google to give them recommendations for everything, a large percentage of the population still prefers good old-fashioned printed information. However, that is not to say that paper marketing is ineffective for young people.  For example, when someone receives a flyer or paper in the mail, that is a physical form of marketing. Even if they want to throw it away and do so, that takes effort, and at one point or another in the process, they are looking directly at the ad. They understand what it is and are receiving its intended message.

When you are in the early stages of creating or ranking a website, there will be a period of time when not many people will see your information until you begin to properly rank for keywords. A paper impression from mailing something to someone’s house, for example, is greater than a website that few people will see. Paper marketing allows you to tap into a market that is in many ways completely separate and independent from the digital market and vice versa. With these things in mind, it is best to do a little of everything if possible.

The Benefits of Paper Marketing

While both digital and paper marketing have the potential to bring in more clients when utilized properly, each has its own unique benefits. Paper marketing is a bit more focused and allows you to target specific people whose addresses you already have, including previous clients, business associates, and other firms. While these are not new clients, they are still important because they are already familiar with you. Reminding them of your existence could result in repeat business or referrals.

This differs from the digital marketing world because when you are doing a PPC or Pay Per Click model, you might be showing your ad to people who are not interested in your services or are not even looking at ads. Essentially, digital marketing allows you to reach more people, while paper marketing is more of a targeted approach to people you already have a relationship with. But in both cases, you can benefit as they can bring more clients in.

Examples of Digital vs. Paper Marketing

There are multiple different types of digital and paper marketing that law firms can utilize. Examples of paper marketing can include thank you and birthday cards to existing clients and associates, business cards, brochures and flyers, and ads in newspapers and magazines. Digital examples include videos, sponsored results on Google, and organic SEO. Additionally, many law firms use social media platforms like Twitter, Instagram, Facebook, and TikTok to reach potential clients.

Consider Reaching Out to Learn More About Utilizing Paper Marketing for Your Law Firm

While digital marketing has made scaling a business, in many ways, more efficient, there is still a place for the effectiveness of paper or traditional marketing in fully recognizing your law firm’s success. The best approach will be different for every practice, but in most cases should include a mixture of both digital and traditional strategies. For more information on content marketing, consider reaching out to us for individualized solutions.